snoopy
Top Contributor
The way I see this is that for every year added I add the registration cost.
It is not enough to increase prices, there has to be a market at the price being asked. Most of the time people will be asking wayyy above the market if they even ask for their costs back, they'll sell some tiny % of names and end up with a fat loss.
Nobodoy has ever made money in the industry with $70 renewals. Ask the .tv people. Even with $9 renewals it is incredibly difficult to make money from a portfolio. Mix lousy tlds and crazy renewals together and that is a recipe for disaster.