DomainShield
Top Contributor
Exactly... we need to be sure that there is a strong message that .com.au holders get preference. If everyone is caught up trying to debate the merits of the YES/NO argument during the discussion of the HOW then things like that get lost in the midst of the conversation.That's assuming existing com.au holders are given rights. What if it goes to the holder with the earliest create date, as has been suggested?
That potentially means the com.au you paid thousands of dollars for on the drops is going to lose value because the net.au holder will pick up the .au for $20.
The same risk exists for someone grabbing the .id.au version of your domain or the .melbourne or the .xyz. You will still have the same rights and remedies open to you if someone does this to you. In fact you are better off with them grabbing the .au rather than the .xyz or .us or .sydney version of "your" brand since the .au will be covered by the auDRP process and you can argue registration in bad faith.Not only that, but if someone builds out a site on the .au version of your domain (and assuming they're doing so legitimately) this could affect your business as a result of confusion. Lost website traffic, lost emails, confusion all over...
Small business owners will be protected from the risk of losing their domain due to a cancelled/deregistered ABN complaint. Bear in mind that I have audited this once and more than 10% of .com.au domains have cancelled ABN/ACN details and the older the domain the more likely it is to be affected by this.Why do you think it's a good result for everyone? What's the benefit for the typical small business owner? Or large company for that matter?
Large companies can have better control over their url shortening for use in social media. Shortened urls have a surprisingly long lifespans and the companies providing free shortening services are under no obligation to always direct the link to where you first sent it.
Domainers are going to be able to sell their .au domains to a larger market, think about all the artists, protestors bloggers and students who might be interested in a .au domain in the future.
If they want to invest money in moving their site for the perceived benefits then it is up to them to make that call. The current scenario is that they are forced to go elsewhere to get shorter urls for campaigns. Our own Prime Minister uses au.pm for his social media shortening. So we are trusting the ultimate control of the PMs social media links to foreign ownership and control because we don't have the options available here.The only possible benefit I can see is having a shorter domain. If businesses want to go down that path of using the .au (rather than just having it as a defensive registration) they'll incur thousands of dollars in costs for changing their website, reprinting stationery, changing signage and marketing etc etc.
A majority of people surveyed happen so far don't doubt it. I personally don't doubt it at all and will be an "early adopter" when it finally happens.That shorter domain name would have to provide a big benefit to justify all those costs. Would it though? I doubt it.
I agree it is not innovative at all in fact we are the last of the large ccTLDs to adopt it. However the people who are responsible for all the innovation we have seen recently (Facebook, Google, Uber, Whatsapp) where all started by students in dormitories looking to solve a problem. They all registered their first domains without a business plan and before they even considered business name registrations etc. My point is that the most innovative people in Australia right now are not eligible for a com.au domain so when they start down the path of using a .xyz or a .sydney domain they tend to stick to their brand and extension for the foreseeable future.How is dropping .com from a domain name innovative? Not every change is an innovation.
You are not going to be forced to pay money, this is not a tax on .com.au owners. It is an opportunity for current registrants to use a different extension if they want and more importantly it is an opportunity for ALL future registrants to have an easier, shorter domain with less attached risk which is able to be registered without fuss.For me personally, direct registrations aren't going to change my life. I'm not a domainer. I don't have a massive portfolio. For my businesses, I have the com.au and net.au for any important domains, so in theory we shouldn't miss out.
I certainly wouldn't be changing to the .au, but I would register them defensively. That cost certainly wouldn't change my life, but it would annoy me having to pay any amount of money that is unnecessary.
How are business owners and consumers really benefiting?