On the cost argument you also should consider that you paid between $400 and $125 000 for a good domain on the drops and you are going to get the .au rights for only $20... so start doing the maths on who is going to benefit from direct registrations in the future. Remember that all Australians will probably be eligible for a .au domain so it means you are going to have a larger market and more liquidity to move those .au domains.
That's assuming existing com.au holders are given rights. What if it goes to the holder with the earliest create date, as has been suggested?
That potentially means the com.au you paid thousands of dollars for on the drops is going to lose value because the net.au holder will pick up the .au for $20.
Not only that, but if someone builds out a site on the .au version of your domain (and assuming they're doing so legitimately) this could affect your business as a result of confusion. Lost website traffic, lost emails, confusion all over...
I personally think they all voted in favour of it. I also think they did that because they are smart enough and brave enough to realise that the change is going to be painful but the end result is a good result for everyone.
Why do you think it's a good result for everyone? What's the benefit for the typical small business owner? Or large company for that matter?
The only possible benefit I can see is having a shorter domain. If businesses want to go down that path of
using the .au (rather than just having it as a defensive registration) they'll incur thousands of dollars in costs for changing their website, reprinting stationery, changing signage and marketing etc etc.
That shorter domain name would have to provide a big benefit to justify all those costs. Would it though? I doubt it.
Within the digital community there are certain buzzwords which are currently popular like "disruption" and "innovation" those buzzwords are equally unpopular with the Taxi Association and owners of Dick Smith stores. The good news for domainers is that the "disruptive and innovative" .au domain extension is going to be offered up to current license holders first, so you are not going to get Ubered or Amazoned out of existence in 2018 as long as you where smart enough to stockpile some cash.
How is dropping .com from a domain name
innovative? Not every change is an innovation.
For me personally, direct registrations aren't going to change my life. I'm not a domainer. I don't have a massive portfolio. For my businesses, I have the com.au and net.au for any important domains, so in theory we shouldn't miss out.
I certainly wouldn't be changing to the .au, but I would register them defensively. That cost certainly wouldn't change my life, but it would annoy me having to pay
any amount of money that is unnecessary.
How are business owners and consumers really benefiting?