Michael Tan
New Member
Just curious if there would be interest in the domain sex.com.au in the Australian marketplace(or more widely) if it was to become available. Also, if there would be interest, what do you guys think would be a ball park value?
Put a value on sex
- Thread starter Michael Tan
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Data Glasses
Top Contributor
I think the value will come with the development as a meeting/flirting site
petermeadit
Top Contributor
sex .com went through the roof when it rebranded and relaunched so a .com.au would not be worth nothing.
helloworld
Top Contributor
Sex shops still exist. I noticed one opened in my area not that long ago. I went in last week actually, they still sell DVDs. WTF. Who buys them...obviously someone so yeah..$50k sounds about right. Online sex shop + affiliate ads. Could make a decent payday.
snoopy
Top Contributor
I don't think these businesses are doing well. It is still not a particularly logical name for them either.
findtim
Top Contributor
have a mate the use to own a sex shop in southport, incredible GP, some items 400% markup ! but I think online shopping is killing them, he got out 10 years ago and I think he just handed the keys over, no end business sale just happy to get out of the lease.
he use to joke that he always got raided by the cops just before their Xmas party. stupid thing was the police station was across the road !!! serious
tim
he use to joke that he always got raided by the cops just before their Xmas party. stupid thing was the police station was across the road !!! serious
tim
James
Top Contributor
Their is a bit of money in the Adult Toys market in Australia especially as buyers are more inclined to buy online from a trust worthy Australian brand (some top tier adult keywords the CPC is $6-$10 and bidding is strong). I use to consult a while ago for a lady in that niche who was more boutique she was a friend of a friend, so I know bits and pieces of the market from paid/ organic search point of view. It could be worth 50k-100k to the right buyer.
Data Glasses
Top Contributor
i still think the 'meet up market' is where this would succeed
Mike Robertson
Top Contributor
We sold a "porn" .com.au domain for low 6-figures earlier this year. Unfortunately the details are under NDA.
DomainNames
Top Contributor
Was it sold to Porn.com? whois for porn.com.au shows Porn.com as the owner.
Nice sale if you got 6 figures
They're making plenty of dough selling Bath Salts under the counter by the sounds of things.
Very popular up Newcastle way. True Story
Bath Salts they sell have some form of Amphetamine in them.
Mike Robertson
Top Contributor
I can neither confirm or deny your assumptions. I never mentioned what the domain actually was; just that it was a "porn" .com.au domain.
DomainNames
Top Contributor
I can neither confirm or deny your assumptions. I never mentioned what the domain actually was; just that it was a "porn" .com.au domain.
Awesome sale mate. Lots of big money and investors in .com.au generic names these days!
Mike Robertson
Top Contributor
Definitely seeing more activity in the aftermarket, especially from end-users. iSelect bought Life.com.au recently. But it's still very hit and miss. Some companies just don't get it.
Cooper Mills DomainLawyer
Top Contributor
Congrats on the sale Mike - you are right about many companies not getting it. I regularly see some dumb marketing by many large corporates, for instance, on radio and TV they say 'just search [name] in Google' - really dumb
The smart ones are now onto the fact that generic domains have huge value, so paying 6 figures for a domain is insignificant when you consider the marketing budget of many large corporates, and the easy to remember generic domain which instantly builds association
petermeadit
Top Contributor
Yes, good point about the dumb marketing speak "just search for us", unless they are super duper confident with their SEO agency. This is where the generic domains are having more importance on traditional media channels.
Still not sure the percentage of user that types in the address bar, but rather types "example.com.au" straight into the search box, and then clicks on the result. Ahhh, yeah it surprises me too each time I see people do this...
Sent from my HTC One X using DNTrade mobile app
Still not sure the percentage of user that types in the address bar, but rather types "example.com.au" straight into the search box, and then clicks on the result. Ahhh, yeah it surprises me too each time I see people do this...
Sent from my HTC One X using DNTrade mobile app
Mike Robertson
Top Contributor
You and I both know the value of premium, category defining domains - it's just educating these end-users which is the struggle and often frustrating. Right now, it really is finding the right person at the right company at the right time. When all the stars align, sales happen.
The other frustrating aspect is, when an end-user does buy a premium domain and doesn't use it, ie. Life.com.au. It's still early days though... time will tell!
Keeping fighting the good fight!
snoopy
Top Contributor
Dumb as in a bad idea, or dumb as in not good for domainers?
If they are advertising a generic style term where there is heavy competition in Google it probably doesn't make sense but it if it is a brand name is is probably going down the path of least resistance for consumers. That is especially the case for domains that fail the radio test.
e.g. if my company is "xyz marketing pty ltd" what % of people are going to search google for "xyz marketing" even if I tell them it is xyzmarketing.com.au.
I don't know which method of marketing is better but with the "search for us on google" not going away I wouldn't write it off either.
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