snoopy
Top Contributor
Where is the 200 visits a month going to come from?
BondCleaners.com.au
- Thread starter xwdomains
- Start date
Where is the 200 visits a month going to come from?
geodomains
Top Contributor
Well I'll chime in here. 200 visits a month is if you are #1 on G, but really most days you are always going to be #4 even if you are #1 organically.
The point is, even if you are #1 organically for this term, you will only get 20% of the GKWT traffic, so it's only going to be 40 visits a month.
The long tail terms is where this domain may help to build traffic and also it has appeal for adwords.
Value is great name for anyone in this business, but would still need lots of work to give a good ROI.
So my answer, yes I would have purchased it any day of the week for what it sold for on the drops, but don't need another domain in my portfolio.
Don
The point is, even if you are #1 organically for this term, you will only get 20% of the GKWT traffic, so it's only going to be 40 visits a month.
The long tail terms is where this domain may help to build traffic and also it has appeal for adwords.
Value is great name for anyone in this business, but would still need lots of work to give a good ROI.
So my answer, yes I would have purchased it any day of the week for what it sold for on the drops, but don't need another domain in my portfolio.
Don
goldnugget
Top Contributor
I dont know personally how IT orietated the Jims group is in the sense that they were born diferently to say carsales.com .
That sounds all over the place. I'll try this....unlike carsales.com which was 'net born', Jims started out with the personal business of mowing which relied on 'in your face direct advertising' of the brand.
The work shirts, the trailers all had the big name brand and phone numbers. When he went on to franchise, this remained the key focus...identity to the point where it became easily recognisable. This also went on to the other expansions of the Jims group...cleaning, antennas, test and tag and whatever else they do now.
The point is, their focus was always on direct brand exposure to get themselves out there so cornering the web market may be an area they are either playing catch-up on or just not interested since the success of the business early on (in their view(personal assumption only)) is what they know worked to build the business up in the first place.
Carsales.com owners on the other hand live and breath web developments and trends which is why they are probably looking at getting their hands on anything that rates in relation to their project and keep an eye out for them.
If Jims were to specialize an extension into bondcleans and promote it as such, I think they would have been in a good place to take full advantage of it with bookings through a central office as they have access to both cleaners and gardeners on the books to complete the jobs almost nationwide on a sub basis. A missed oppoprtunity I think...maybe they dont have the people to keep an eye on these things in the Jims Group...nothing stopping them doing a 'jimsbondcleans'.
That sounds all over the place. I'll try this....unlike carsales.com which was 'net born', Jims started out with the personal business of mowing which relied on 'in your face direct advertising' of the brand.
The work shirts, the trailers all had the big name brand and phone numbers. When he went on to franchise, this remained the key focus...identity to the point where it became easily recognisable. This also went on to the other expansions of the Jims group...cleaning, antennas, test and tag and whatever else they do now.
The point is, their focus was always on direct brand exposure to get themselves out there so cornering the web market may be an area they are either playing catch-up on or just not interested since the success of the business early on (in their view(personal assumption only)) is what they know worked to build the business up in the first place.
Carsales.com owners on the other hand live and breath web developments and trends which is why they are probably looking at getting their hands on anything that rates in relation to their project and keep an eye out for them.
If Jims were to specialize an extension into bondcleans and promote it as such, I think they would have been in a good place to take full advantage of it with bookings through a central office as they have access to both cleaners and gardeners on the books to complete the jobs almost nationwide on a sub basis. A missed oppoprtunity I think...maybe they dont have the people to keep an eye on these things in the Jims Group...nothing stopping them doing a 'jimsbondcleans'.
snoopy
Top Contributor
Why not answer the question instead of dodging it,
Where is the 200 visits a month going to come from?
snoopy
Top Contributor
No.1 in the paid section isn't going to produce that either though with 210 searches.
Here is some data on typical CTR's by PPC position, (I'd expect better than that given it is a very commercial term though)
Position Click Through Rate
1 7.94%
2 5.00%
3 2.47%
4 1.96%
5 0.90%
6 0.81%
7 0.91%
8 0.74%
9 0.75%
10 0.20%
http://knowledge.accuracast.com/articles/adwords-clickthrough.php
Snoopy I was using jims as an example so not sure why you keep bringing it up I could of said
superiorbondcleaning.com.au
unitedhomeservices
miniclean
aimhomeservices
and hundreds of more end users cleaning companies
I used jims as it was the first one that came to mind
the simple fact is its brandable generic keyword commercial domain
a nationwide advertisement would bring a lot more then the 210 exacts that Google metrics shows.
bond cleaning is a in demand needed service,for exit cleans if you want to get your bond back.
like others have already pointed out not all domains follow rule of gakt searches.
When I search for a bond cleaner I generally use my local rag or telephone book not google, as I am sure the majority of Australia does so metrics aren't bad keeping this in mind.
superiorbondcleaning.com.au
unitedhomeservices
miniclean
aimhomeservices
and hundreds of more end users cleaning companies
I used jims as it was the first one that came to mind
the simple fact is its brandable generic keyword commercial domain
a nationwide advertisement would bring a lot more then the 210 exacts that Google metrics shows.
bond cleaning is a in demand needed service,for exit cleans if you want to get your bond back.
like others have already pointed out not all domains follow rule of gakt searches.
When I search for a bond cleaner I generally use my local rag or telephone book not google, as I am sure the majority of Australia does so metrics aren't bad keeping this in mind.
snoopy
Top Contributor
The above could said for any product domains, especially ones with poor stats, doesn't mean the name is worth more.
The metrics are what they are. If people use other means and the stats are low that isn't a good thing. Part of the problem is the very local nature of the service which you allude to.
Why are you quoting Adwords PPC CTR's when we are talking about organic rankings? Oh... because although not relevant they suit your argument better, I see.
This analysis on organic CTR from Dejan SEO doesn't suit as well I guess?
# CTR
1 43.2 %
2 30.7 %
3 23.3 %
4 19.7 %
5 15.1 %
http://dejanseo.com.au/position-ctr/
I'm not dodging it. Just frustrates me when I answer a question directly sometimes you're so argumentative that you shift like a weaving boxer and start arguing a tangent.
But this is a simple question. Again, I will answer directly.
Where could the target 200 visits/month come from?
I imagine it would be from dozens of unique search terms including but certainly not limited to, search terms containing the terms:
bond cleaners (1,000 phrase)
bond cleaner (140 phrase)
bond cleaning (4,400 phrase)
bond clean (1,000 phrase)
and then a very small percentage of the millions of combinations of search terms that have commercial cleaning related terms.
Remember, snoopy, nobody has ever had a website that derives it's traffic solely from one exact search term. Even if you tried it wouldn't work.
Eg my MFA site bikeinsurance.com.au last month received traffic from 234 unique search terms and, despite ranking #1 for 'bike insurance', that was only the 4th biggest term and a relative minor term throughout the report.
Have a look at your sites & see what search terms make up the traffic? It's always surprising how many variations you will see.
Two lessons for you:
1) Don't judge a domain's value solely on metrics especially if you are talking value with respect to a end-user purchase
2) Don't judge a domain's potential traffic solely based on the metrics of it's exact match stats.
snoopy
Top Contributor
Because I am replying to Geodomains post regarding 3 listings above the no.1 organic, ie Adwords. Quoted again below.
The person has to rank on "dozens" of terms to take $80 a month....great.
David, the issue is that "bond cleaners" has only 210 searches, so it is a very poor base to start with, that base is where most of the advantage in owning the domain is. Do you develop domains with 200 searches for the exact term? The stuff about other terms is obvious. The issue though is the advantage or lack of it in developing this name.
Here is a lesson for you,
Be sure your revenue estimate makes sense before you hit reply, that would save having to dodge the same question until it is impossible to ignore, then having to come up with a convoluted answer about ranking on other terms.
