For example London buys .London as the city would have claim to it and that becomes the default that a generation know
Yes; you could imagine local councils around the world "commercializing" the name and $200K is nothing more than the cost of a good party
I've had interns working for me that use Google to get to Facebook
You just have to shake your head and walk away
Personally use search engines a fair bit to find websites I know the domain for, not sure it is any slower really.
.. adding .london is only going to add more confusion and gives people more reason to stick with .com when visiting websites.
It's continued to maintain the status quo even with the addition of new extensions, why would .london or any other change it? If people see olympics.london advertised, I think it's pretty likely they'll just append .com to the end of it, browser will return an error and they'll get the SERPS instead if their ISP is dns hijacking (Bigpond for example).
If such extensions won't work for type in traffic (which is likely), why bother using them at all? People couldn't even get oo.co right and went to oo.com instead and that's only 2 letters. Your average surfer doesn't know or understand anything else than the top tier extensions anyway. That lack of understanding transcends all age barriers, it isn't just an old person thing, young people do the exact same thing.
They have received 200k in PR
They aren't silly
PS - iinet should have bought i.net.au and rebranded years ago. Instead they tried to threaten the bloke into giving it up who rightly resisted. Being the only business in Australia with a single character domain name would have been a nice branding exercise for an internet company IMO
I think it's failure strengthens .com because it reinforces the idea that .com is king. If I owned london.com, my asking price would increase if I knew potential bidders just dropped 200k on .london.
Why would a small news story in the marketing section of the paper be worth 200k?
i.net.au? not sure how that makes sense for them. Wrong tld, wrong keyword, unless they want to be called "i". o.co all over again in my view if they'd decided to use that.
They've got the right domains now I would say.
I don't think it would translate into increased demand. Personally I think new tlds will have a minor negative effect on dominant tlds and a huge negative effect on the other new and rebranded tlds.
I think it's failure strengthens .com because it reinforces the idea that .com is king. If I owned london.com, my asking price would increase if I knew potential bidders just dropped 200k on .london.