Never really hear people talk about wines as much as they do wine. Big difference there and the search volume for wines (590) vs wine (4400) reflects that quite well.
For domain like this you need to look at the phrase match not exact match to see its potential.
If I had the choice I'd opt for wine.com.au as well. Though if both were for sale and the singular was priced 100% higher than the plural version, I'd tell I'd opt for the plural.
Over hyped domains once again. Getting a bit sick of it too, see it every day with the Drop mail out claiming key-word domains are getting a certain volume when it's obviously keyword is (that's not to say these domains are worthless just perhaps a bit pumped up like a stock).
The $8,000 bid so far says that it's not over hyped.
Wine.com sold for $3.3 Million in 2003...
redwine.com - $150,000 (2010)
wine.tv - $17,000 (2010)
wines.net - $13,000 (2008)
Makes me question whether wine.com really did sell for $3.3 million when the dot net sold for $13,000 5 years later.
Its very brandable still and can be developed into a good retail or comparison site under the right company.
Stuff the comparison site or a develop a site under a wine company.
When I see a name like this I get visions of a RealEstate.com.au style business ie a company that is built around the value of the domain itself. It has serious potential to be a stand alone brand.
Cant see it going above $20k as not enough people even know about drop.com.au and the auctions to make it get higher... Maybe thats a good thing.. we can still pick up the odd bargain here and there!
Not unless DROP has been out cold calling some big Aussie wine companies with an internet marketing division. You only need two of them to rock up and we could see a price well above $20,000.
