they are more crazy on Brand but...
Groupon Snags Last-Minute Super Bowl Ad Time $3 million
http://adage.com/superbowl/article?article_id=148624
LivingSocial Counters Groupon With Pre-Super Bowl Ad Buy
http://mashable.com/2011/02/03/livi...itter&utm_campaign=Feed:+Mashable+(Mashable)#
//The entry of Groupon into the Super Bowl and LivingSocial before the game also displays a coming of age for social media firms, but offers a stark contrast to the 1999 and 2000 Super Bowls, which were full of then-hot dot-com companies like Pets.com and Epidemic.com that went belly-up not long afterwards. This time around, soon-to-IPO companies like Facebook and LinkedIn are sitting the game out.//