too hard to get traffic as it's a very competative term. So you're not going to get much with adsense. Btw, it was the mortgage broker who was trying to close the leads... not me... i have nothing to do with loans/mortgages. In fact, after having no results after 20 leads i sent the leads to another mortgage broker ... and have the same result...nothing.
The good thing is that i don't have to do anything... the leads go to the broker automatically... and eventually they'll close a deal and i'll get a few hundred bucks.