What is your position on direct registrations?
First for a bit of the history of direct registrations of which I am sure you are fully aware.
There have been several panels looking into direct registrations; 2007 (against), 2010 (against) and finally 2015 (for). The 2015 panel was 83% for and 17% against. The minority issued a Minority Report, which you would have read. From my reading of the Minority Report there is no recommendation that direct registrations not be implemented, ie they were not against direct registrations. What it did recommend is that a more exhaustive consultation process be undertaken. Perhaps Ned or Nicole can correct me on that. In April 2016 the auDA Board accepted Recommendation 1A after another round of independent market research and consultation. In September 2017 a Policy Review Panel was formed and tasked to develop an implementation policy for direct registration and to review, simplify and consolidate existing published policies. This process is underway.
Now for my personal opinion.
As someone who registered a .com.au in 1998 (which I still hold), I think 10 years is plenty of time to discuss the pros and cons of direct registrations. The internet has changed dramatically and the namespace has grown from 1 million registrations in 2007 to 3 million in 2015. It is now 2017. As Ned has stated in his article on Domainer today "proper process has been followed to date". The horse has bolted and the most important issue is the implementation policy which is being overseen by the Policy Review Panel.
From a marketing and branding point I would be in favour of direct registrations. Next time you see a url on TV think to yourself would it look better as mybrand.com.au or mybrand.au. I prefer the latter.
As a global brand. .au is certainly a stronger brand. For those manufacturers and exporters of Australian goods and services being represented as mybrand.au to the global economy is a clear message that you are Australian.
From a design point of view, I would much prefer the shorter version of the domain name. I have designed many a logo for clients and trying to incorporate ".com.au" into a logo is a challenge, I am sure many of you designers would agree. Aesthetically the shorted domain is much better and easier to balance.
As a domain investor then the issue is debatable. On one side I may potentially double my portfolio value, on the other my portfolio may be devalued. This all depends on the implementation policy. Currently the market is volatile. As you have seen from the current domain sales some players are willing to take a risk in the market others not. Do I sell now or do I hang on. That is the marketplace and that is the risk you take. if you know your history of domaining in .au you would know that OMG took a lot of risks in the early days when policy was a lot tougher and the risks paid off.
Some offer the argument that it is a "double tax" on business. As a business owner, and I run several, $10/year is insignificant to my bottom line. This year ASIC charged my an extra $30 for my company registration, did I complain? My rent went up 5% and running costs have increased greatly. Council rates are through the roof and competition in the online marketplace is tough. Yes I would prefer to get something for free, any businessman would.
As someone who has a portfolio of domains, yes it will cost me a lot of money. I will have to deal with that when it happens and assess the costs vs benefits.
Personally I would have preferred direct registrations not to have come in. My life would have been simpler. However the majority has voted in favour of direct registrations and I have to live with that decision. We do live in a democratic society and no matter how hard you bang your head against the wall it will not fall down.
The continued debate has created uncertainty in the marketplace, what is needed is stability so we can all move forward.
The debate now needs to revolve around implementation.