Will be a lot of money wasted by domain speculators much like all the new release before it, none of which has really gone anywhere for speculators, .ws, .cc, .tv, .biz, .info, .us, .eu, .mobi, .me. The same mistakes are repeated constantly with the theory that this time it will be different.
In my view the peak of the market is generally when the big release happens. They've done a good job promoting this and the somewhat staged managed sale announcement of o.co is likely to add more fuel to the fire.