EMD's and gTLD's Google puts more nails in

[petermeadit]

Google said this before, but now surely this is conclusive with gTLD's too. EMD's look to be dead.
How will this affect the value of our domain names?
http://googlewebmastercentral.blogspot.com.au/2015/07/googles-handling-of-new-top-level.html

 

[helloworld]

Regardless of what he says in that post, it's easier to rank a EMD if you brand your website in that fashion as you don't get penalised for brand links.

 

[Rhythm]

Wrong question.
How will this affect the value of Google Search?

 

[Rhythm]

Branded EMDs ftmfw

 

[Horshack]

I never knew that .eu and .asia domains were treated as generic.

 

[Ash]

Branded EMDs ftmfw

I think I figured out what 'mf' means... mofo.

 

[petermeadit]

I never knew that .eu and .asia domains were treated as generic.

Their disclaimer: "There may be exceptions at some point down the line, as we see how they're used in practice."

 

[snoopy]

Google said this before, but now surely this is conclusive with gTLD's too. EMD's look to be dead.
How will this affect the value of our domain names?
http://googlewebmastercentral.blogspot.com.au/2015/07/googles-handling-of-new-top-level.html

The message is basically a repeat of what was said in reply to Adrian Kinderis's claims about new tld's a while ago

https://www.seroundtable.com/google-new-tld-myth-14878.html

Regarding EMD's I don't think this changes anything. Names that are exact match domains and do not work very well in a brand sense have been hit very hard value since 2012 (in terms of values). People used to buy them mainly for the SEO potential (endusers and domainers). This fall is very obvious particularly in .com.au where sales levels have dropped sharply. In .com it is not as obvious because the "brandy" names are very strong as is the "short" market so dnjournal still reports strong sales level, but the mix has changed.

 

[James]

EMD will still hold value if they are brand-able one and two word domains example -
CarSales.com.au, RealEstate.com.au and so forth.
The type of domain which loose value are Car-Sales-Online.com.au which is junk to begin with.
The clear message here from Google is invest in BRANDABLE domains, this has been he same message for the last two years really. Also good clarity around GTLD domains for people asking.

 

[snoopy]

EMD will still hold value if they are brand-able one and two word domains example -
CarSales.com.au, RealEstate.com.au and so forth.
The type of domain which loose value are Car-Sales-Online.com.au which is junk to begin with.
The clear message here from Google is invest in BRANDABLE domains, this has been he same message for the last two years really. Also good clarity around GTLD domains for people asking.

If the name was junk to begin with how is it going to lose value?

In my view the type of name that has lost value is not stuff like Car-Sales-Online.com.au which was worthless before and after but rather names that previously sold partly on the basis of search volume, SEO etc. Stuff like investmentproperty.com.au, homeloancalculator.com.au, currencyconvertor.com.au, businessfinance.com.au. 2 and 3 words name, particularly those on the longer side that are somewhat clunky on their own without the SEO benefits. The same is true with .com. Inquiry levels are just way down on this type of name (which was a big chunk of the market)

But really the .com.au market is off across the board. Even the one word brandy stuff. The the bottom end stuff like .net.au has just been decimated value wise, prices down 90%+.

 

[James]

If the name was junk to begin with how is it going to lose value?

In my view the type of name that has lost value is not stuff like Car-Sales-Online.com.au which was worthless before and after but rather names that previously sold partly on the basis of search volume, SEO etc. Stuff like investmentproperty.com.au, homeloancalculator.com.au, currencyconvertor.com.au, businessfinance.com.au. 2 and 3 words name, particularly those on the longer side that are somewhat clunky on their own without the SEO benefits. The same is true with .com. Inquiry levels are just way down on this type of name (which was a big chunk of the market)

But really the .com.au market is off across the board. Even the one word brandy stuff. The the bottom end stuff like .net.au has just been decimated value wise, prices down 90%+.

Because 3+ years ago those Exact Match domains which seemed junk and used hyphens had far more SEO benefits then in today's market. Hence value would have dropped from an SEO point. My example is not the best tho you get the overall idea right.

 

[neddy]

But really the .com.au market is off across the board. Even the one word brandy stuff.

You obviously live in a different universe to some of us.

 

[snoopy]

You obviously live in a different universe to some of us.

Here is a list of the top .com.au sales over the last 5 years according to namebio,

investmentproperty.com.au 125,001 USD 2011-09-14 NetFleet
cruises.com.au 103,400 USD 2013-10-16 dTrade
deals.com.au 100,000 USD 2011-04-28 Private
poker.com.au 100,000 USD 2011-01-12 SnapNames
hobart.com.au 67,600 USD 2012-10-03 Private Sale
homeloancalculator.com.au 37,339 USD 2012-04-11 NetFleet
hardware.com.au 36,116 USD 2010-12-22 Drop.com.au
bitcoin.com.au 35,182 USD 2014-12-10 NetFleet
electricity.com.au 34,000 USD 2011-01-19 NetFleet
creditreport.com.au 31,763 USD 2012-08-29 NetFleet

Notice how almost every sale relates back to before Google made it exact match changes (around mid 2012)

 

[snoopy]

Because 3+ years ago those Exact Match domains which seemed junk and used hyphens had far more SEO benefits then in today's market. Hence value would have dropped from an SEO point. My example is not the best tho you get the overall idea right.

3 word .com.au names with hyphens in them have never been worth anything in .com.au. The number of such sales could be counted on one hand. The 2 worded hyphen names would have dropped heavily but it is not just stuff like that which has dropped. It is most of the .com.au market.

 

[neddy]

Here is a list of the top .com.au sales over the last 5 years according to namebio,

Notice how almost every sale relates back to before Google made it exact match changes (around mid 2012)

I'm not referring to that - I'm referring to your comment:

But really the .com.au market is off across the board. Even the one word brandy stuff.

I disagree with you - and as I said, I believe you live in a different universe to some of us.

Sales are great; and they are consistent; and, what's more, my average sales price is up. I know quite a few others who feel the same way.

Apart from me, Erhan and others have often said that many higher value sales have been completed without publicity. Just because sales aren't declared doesn't make the market "off across the board".

 

[findtim]

can we just create 2 threads ( well i've been asking for a wiki for ages ! )
first thread is snoopy's "the clouds are falling"
second thread is, most of us, "the future is bright"
then we just don't have to do this banter again, we can just link to what ever thread we want and save us all the sameeeeee old arguments.
-------------
.com.au is STRONG, i was talking to a client today and she is SOOOOO happy she has her town+service EMD which i got her, talking to another client today and she is making $100K p/a from her EMD and she's a small business with 4 staff which really means it is a $500K EMD so far ! she recently rejected a high $xx,xxx offer for the name, REJECTED snoopy, rejected ! so what does that say for the market? oohh........ and did i say rejected ?

when people "get" that a domain can truly change their business for the long term, its quite an easy thing to sell ( as we know i don't sell domains i sell dev ) but i get my clients to invest in quality domains, i've done deals with dnt members, OMG, etc for clients and we have paid GOOD $ for them.

so snoopy just "get it" ............" not everything is reported "

tim

 

[chris]

Different people have different meanings to EMD, I know @findtim and I have regular banter on the topic! Google targeted EMDs as a tactic to rank many years ago, so some-horrible-long-keyword-domain.com lost it's value overnight. But, I think we all agree, short, category defining names are still highly sought after.

As for .com.au sales, I wouldn't agree with things being off, quite the opposite. I'm seeing a lot more marketing people understand the benefit and value of good domain names, which is a good thing.

We don't report the same volume of drop sales that we used to, because not all of the data is published like it used to be.

 

[snoopy]

Sales are great; and they are consistent; and, what's more, my average sales price is up. I know quite a few others who feel the same way.

Apart from me, Erhan and others have often said that many higher value sales have been completed without publicity. Just because sales aren't declared doesn't make the market "off across the board".

Ned, your average sale price is probably up because you raised your prices. Doesn't say anything for what has happened to market prices.

I'm talking about about domain values and the stats are pretty clear, a big drop on values after after those Google changes of 2012. Today something like investmentproperty.com.au or homeloancalculator.com.au is worth a faction of what it would have got in years gone by. That may well work in your favour because there is now far less competition for most .com.au names.

If someone needs to sell their .com.au that they bought say 5 years ago generally they'll be selling a big loss. People can talk about non disclosed till the cows come home, but what counts is the actual data that we have. Some people would say things are great no matter how bad the data is.

 

[neddy]

Ned, your average sale price is probably up because you raised your prices. Doesn't say anything for what has happened to market prices.

I'm talking about about domain values and the stats are pretty clear, a big drop on values after after those Google changes of 2012. Today something like investmentproperty.com.au or homeloancalculator.com.au is worth a faction of what it would have got in years gone by. That may well work in your favour because there is now far less competition for most .com.au names.

If someone needs to sell their .com.au that they bought say 5 years ago generally they'll be selling a big loss. People can talk about non disclosed till the cows come home, but what counts is the actual data that we have. Some people would say things are great no matter how bad the data is.

Yes, the sky is falling.

But fortunately the cows got home in time.

 

[Bacon Farmer]

I'd reckon the quality of Ned's inventory has probably increased over the last 5 years. Not by much though