we buy and sell words and coupled to it, is the extension. multiple extensions means "confusion" you see, those unique combination of words like firewood, carhire, homeloan, etc are generic combinations and associated to these are good websites but 80% good generic domains are designed to route type-in traffic to major site brands ....also type into your browser address bar some generic domains and keyword combination like finance, childcare, rentals and you either get a poorly developed one page website, a for sale page or no page at all, this means no-one [public] knows How to buy a premium domain name or no-one has the money to buy it or company's are simply hoarding the domains and those 'words' are limited.
Either, a hole in the market exists for those who own it and they cant find an end user, cant negotiate, or no time to try therefore. The alternative for the "public" is to be creative and register MelbourneTileCompany-com-au well that's a crappy $10 domain, but who cares, its only $10 for the idiot who couldn't find any "alternative". Now the new .au gives this idiot a way in without paying a high price for a valuable [rare] domain name like "Tiles" [routes to a website] ....AUDA should invest in educating the public about the value of "premium" domain names instead of, fleecing those that took the time, patience and perseverance to make the .com.au extension the Aussie online king. The AUDA should be developing a real viable link to the public and domain name owners but wait, I must be dreaming, this is a fantasy otherwise it would of happened by now, its been 30 years ....okay, so now you see this wont do.... Unlike the multiple extensions released in the new GTLD space, those GTLD are unique niche orientated shit. In fact, domain names in Au-space represents a future .au coupled with the new GTLD like Jims.plumbing.au or melbourne.hire.au therefore, the roll out of the .au extension is just a money grab before the next roll out of Geo targeted Extensions. more hoarding, more crappy websites, more forsale signs, more, more, more nothingness. On the brighter side...you can register MelbourneTileCompany.com.au if you like, its available.