chris, chris, chris
it isn't coming back ! you're the maths guy ! so why can't you see that it doesn't work for them now.
Have NetFleet told you this?
Because I've heard other things...
the numbers don't add up for them + their current system of blind tendering of drops you can surely see their focus is somewhere else.
That's exactly why I think it's coming back. Their new system has proven very successful.
Also you are implying that the AMA and Snapper are mutually exclusive (ie that you can't have one with the other) which isn't the case at all.
I've mentioned this previously, but I actually think that an AMA helps lift domain values (of which NetFleet and Drop are the biggest beneficiaries of) because it gives liquidity to the market which gives investors more confidence to own domains and it brings higher quality domains onto the market which helps generate buzz and brings more buyers to the auctions.
The problem with the old AMA wasn't that it didn't work, it was that the results were very poor, so people selling domains didn't use it very much (at least not in the no reserve format).
Now that the results are about twice as good I think you will see at least a 3 to 10 times increase in domains being sold via the new AMA.
If you look at the best months of the last AMA it was selling 300 domains a month. So if I'm right the new AMA could generate 900 to 3000 domain sales a month for NetFleet. That would be SIGNIFICANTLY more than they sell via Snapper (they have average 690 snapper sales a month over the last 12 months).
Sure you could say, "but Chris they only make 8% commission with AMA sales", but my response would be "according to my figures the average AMA sale was 3.4 times larger than the average Snapper sale because AMA domains are typically higher quality and they also make money out of the transfer which when done in high volume will be significant".
So assuming that the commission remains at 8% and my assumption of 3 - 10 times more AMA sales via the new system, then the new AMA system would bring in revenues that are between 35% and 150% of their current Snapper revenues!
I don't know about you, but that seems like a pretty decent incentive, not to mention a great way to diversify their own revenue and business risk away from being exclusively dependent on expiring domains which they compete for against Drop.