GoDaddy losing the .com from it's branding

[Blue Wren]

Interesting angle on why. What do you think?

Go Daddy CEO Blake Irving announced that the company is going to drop the .com ending from its logo.

Irving gave an analogy of telling his kids about records, and how amazed they were that it used to be how everyone listened to music. He imagines that his kids will tell a similar story about domain names to their kids. They’ll tell their kids about a time when every web site ended in .com — something that will be difficult for them to understand in a world of hundreds of gTLDs.

 

[snoopy]

Irving gave an analogy of telling his kids about records, and how amazed they were that it used to be how everyone listened to music. He imagines that his kids will tell a similar story about domain names to their kids. They’ll tell their kids about a time when every web site ended in .com — something that will be difficult for them to understand in a world of hundreds of gTLDs.

All comes back to them being at the mercy of Verisign for most of their business. Godaddy would love to have some actual bargaining power with their suppliers and the only way they would ever get that is if a whole lot of other extensions became viable choices.

That will never happen for them in my view. The change itself doesn't mean a thing, an internet company only needs to have the extension in the logo if the extension is not the default one for the market. e.g. an internet company in australia using .net.au is going to need to highlight the extension. "Dntrade" (.com.au assumed) versus "Dntrade.net.au" (people need to remember keyword & extension).

 

[findtim]

All comes back to them being at the mercy of Verisign for most of their business. Godaddy would love to have some actual bargaining power with their suppliers and the only way they would ever get that is if a whole lot of other extensions became viable choices.

That will never happen for them in my view. The change itself doesn't mean a thing, an internet company only needs to have the extension in the logo if the extension is not the default one for the market. e.g. an internet company in australia using .net.au is going to need to highlight the extension. "Dntrade" (.com.au assumed) versus "Dntrade.net.au" (people need to remember keyword & extension).

yep, and nobody mentioned www.

assumed and progressed.

tim