Got an End User Interested... Now What?

[aus11]

I emailed several companies about a domain I own, and used an email template based on the one at Elliot Blog.

I didn't include a price, as I read it is always best to pitch without a price, but I've got an email back from one of the companies asking me how much I am looking to get for the domain.

What do you do here?

1. Send a higher price (knowing they will want to negotiate)
2. Send your 'buy it now' price and be strict on it
3. something else?

Would love to hear how people close domain sales with end users.

 

[CyberClick]

I'd look for a recent sale in a similar field that went for much higher. I'd then use this to make my price look like a steal.

 

[Blue Wren]

Firstly, nice one. Getting a bite is a great feeling. Now to reel them in.

KNOW YOUR BUYER; research the heck out of the potential buyer/s:
a, see what business their in, (some businesses are more profitable than others and you don't want to leave money on the table - [sell to cheaply]).
b, find out what domains they already own. This is important, as it will give you an idea, how internet-minded they are. Also, it will tell you if they have purchased other domains, and how much they paid for them, (you can then adjust your price because you know what they have paid for domains in the recent past).


Remember, deals fall through because domainers get greedy.
Be realistic, and formulate a dollar value you'd be happy to part your domain for.

 

[aus11]

Great advice guys! Two companies have expressed interest now. What is the best way to use this to get the best price without scaring them off?

 

[Blue Wren]

Great advice guys! Two companies have expressed interest now. What is the best way to use this to get the best price without scaring them off?

Highest bidder wins.

 

[Blue Wren]

Darn 15 minute edit limit.


I'd like to know how others have done this so chime in please.

I'd try this; I may be wrong.

Assuming you already have done you research to 'know your buyer'; the $ figure for selling the domain should be set in your mind. Now contact both buyers stating this is your STARTING price, as you have several interested parties who desire the domain. This give them a clear indication there are multiple bidders for the domain and not just one.

Potential Buyers A is contacted with 'your desired buy price' plus 5-8% extra.

Potential Buyer B is contact with 'your desired buy price' plus 10-13% extra.

(Remember business people will negotiate a lower price so factor this in).

Bounce the prices till you get a highest bidder. You have to be delicate so you don't p*ss them and blow the sale.

 

[snoopy]

I didn't include a price, as I read it is always best to pitch without a price, but I've got an email back from one of the companies asking me how much I am looking to get for the domain.

Bad advice, especially when you are approaching people. Luckily in this case they have asked you for a price rather than hitting you with something low. I would think up roughly what you want and ask that.

 

[Blue Wren]

I would think up roughly what you want and ask that.

I wouldn't be thinking "roughly" at all. Find out "exactly" what you want and ask.