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Shock advert sells!

neddy

Top Contributor
Talk about turning a disadvantage into an advantage! :D

Australia's 'worst house' sells in a day

It's been billed as perhaps the worst house for sale in Australia, and as for truth in real estate advertising, it doesn't get more truthful than this.

"Avert your eyes before the horror burns holes in your retinas," the ad announces. "Bring your vomit bucket. Prepare to burn your clothes and take a detox shower. The is not a B grade movie. This is an A grade dump."

"You have been warned."

Rather than put buyers off, the colourful ad – and discount price – has resulted in this house in the Perth suburb of Kelmscott selling just a day after it was listed.

"The ad went up at 11pm on Wednesday and it was under offer by 11am the next day," agent Rob Caruso, of Perth Property Solutions, said.

"What I've been telling the copious number of callers is that the best offer wins. I've had as little as $50 to a cash offer of $240,000 [where it sold]."
 

snoopy

Top Contributor
It makes people think they are getting a bargain (even if they aren't), good strategy for something low quality.
 

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