goldnugget
Top Contributor
This could go either in general or SEO .
The average number of words used in an online search is just under 5 words which has grown from 3 over recent years.
Depending on what you want to do with your domain(s) depends on probably the best approach to cash in on it. If you want to collect domains for the purpose of resale, then shorter (whole) word domains that can be linked to a marketing opportunity are probably the way to go. eg Insurance, Realestate, cars etc.
If you are looking at cashing in on referal sales (ppc etc) on little or no budget, then one of the other options is to register multiword domains specific to what you are selling or promoting. With multiword queries increasing and being the norm, your chances of picking up quality traffic increase. Sure the multimillion dollar comapanies paying a fortune for placement may show up in more searches, but you can get in there and piss with the big boys if your domain and site rank well for the users specific search requests.
You will most likey get less traffic coming to your site for more specific search matches, but those matches are what the user is looking for so will more likely to convert to results. A three or four word domain may not be easily marketable in general advertising and for bricks and mortar businesses, but if you do neither of these anyway, it wont matter, you are interested in search traffic to convert to $$$$.
If you are a bricks and mortar business then the above wont apply, go for the most memorable domain that relates to what you do. This is purely for catching search traffic. It wont rate well with domain realtors either, so resale value will go down too.
Mick and Patty decide to start a business...they have a small truck on the side of the road selling potatos...they buy for a dollar a kg, sell for a dollar a kg. To their suprise and joy by the time half the day was out they had sold all their stock 'You know what this means Patty?' Mick says 'Sure do Mick, we'll have to buy a bigger truck!!!'
Point of the story.....high numbers dont automatically mean $$$$
Added:
The above is purely my own view, and the path I will be intially taking...others will have their own thoughts based on their own experiences and knowledge of domaining as well as general marketing and social trends.
The average number of words used in an online search is just under 5 words which has grown from 3 over recent years.
Depending on what you want to do with your domain(s) depends on probably the best approach to cash in on it. If you want to collect domains for the purpose of resale, then shorter (whole) word domains that can be linked to a marketing opportunity are probably the way to go. eg Insurance, Realestate, cars etc.
If you are looking at cashing in on referal sales (ppc etc) on little or no budget, then one of the other options is to register multiword domains specific to what you are selling or promoting. With multiword queries increasing and being the norm, your chances of picking up quality traffic increase. Sure the multimillion dollar comapanies paying a fortune for placement may show up in more searches, but you can get in there and piss with the big boys if your domain and site rank well for the users specific search requests.
You will most likey get less traffic coming to your site for more specific search matches, but those matches are what the user is looking for so will more likely to convert to results. A three or four word domain may not be easily marketable in general advertising and for bricks and mortar businesses, but if you do neither of these anyway, it wont matter, you are interested in search traffic to convert to $$$$.
If you are a bricks and mortar business then the above wont apply, go for the most memorable domain that relates to what you do. This is purely for catching search traffic. It wont rate well with domain realtors either, so resale value will go down too.
Mick and Patty decide to start a business...they have a small truck on the side of the road selling potatos...they buy for a dollar a kg, sell for a dollar a kg. To their suprise and joy by the time half the day was out they had sold all their stock 'You know what this means Patty?' Mick says 'Sure do Mick, we'll have to buy a bigger truck!!!'
Point of the story.....high numbers dont automatically mean $$$$
Added:
The above is purely my own view, and the path I will be intially taking...others will have their own thoughts based on their own experiences and knowledge of domaining as well as general marketing and social trends.
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