The target audience for both names would not be expected to big (per item) spenders
The target products would be software, e-books & training materials that have a high distribution cost (commission) as a % of sales
The target services are also broad for each name and generally speaking the advertisers would have a relatively high per lead cost
As the buyer of "startasmallbusiness" I paid higher than what I would have liked (daaa); but think I could get far more marketing it to another end user. I will develop it shortly.
"startinganonlinebusiness" is possibly worth less (based on search alone) but (in my view) it would be easier to develop for an end user because of the wider range of products & services that can be marketed