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Business name rejected - domain to similar to another trading name

Shane

Top Contributor
Over the last few weeks I've started registering trading names and trademarks for some of my more profitable websites, mainly just for the added security and protection.

I tried to register one such trading name yesterday and it was rejected. I won't mention the actual name, but it was a generic two word name.

I tried to register "word1 word2" which was refused, so then I tried "word1word2.com.au" which was also refused.

The reason given was that another business has the trading name "word1's word2 word3". This other business does not have their domain as a trading name.

I tried to argue that just because my domain contains similar words to another trading name shouldn't mean that I can't register my domain as a trading name, but even after putting me through to someone more senior they wouldn't budge.

Has anyone else experienced something like this? It seems ridiculous to me. They said that I could lodge a written appeal, but also added that their decision would by unlikely to change.

The other company don't have a trademark over the name, so I lodged an application yesterday.

I hate dealing with government departments!

:p
 

FirstPageResults

Top Contributor
Regarding the domain name as a business name, Erhan gave me the heads up on that once.

If you go into the office with the domain certificate you'll have a much better chance than doing it online.
 
Hi Shane unfortunately they get a little fussy when registering domain names, in particular the online tools, which spit out mad decisions. I find that it helps to go to your local business name office with proof of ownership of the domain name and deal with a real person - usually you can swap the order of words (where you are dealing with generic words) to get registration.

I personally recommend registering trade marks for valuable domains / brands, they give good protection, but on the flip side the cost is more significant. The TM office now ask you to verify that you own a domain name before you try and incorporate it in a TM application.
 

Shane

Top Contributor
If you go into the office with the domain certificate you'll have a much better chance than doing it online.

Hi Shane unfortunately they get a little fussy when registering domain names, in particular the online tools, which spit out mad decisions. I find that it helps to go to your local business name office with proof of ownership of the domain name and deal with a real person

That's exactly what I did. In Qld it's a requirement that you provide the domain registration when registering a trading name that includes a dot com. In the office they said it should be okay, but they called me later in the afternoon and said it was a no-go.

I've applied for a trademark which incorporates the words as well as the logo, so I imagine that will go through okay from prior experience.

It's all part of the fun I guess... :)
 

Oz.

Top Contributor
I was able to do it online, but I had to mail in proof of domain ownership. Whois printout etc.
So yeah, may as well just do it at the office I guess.
 

segator

Top Contributor
If you are located in Sydney, the Office of fair Trading actually does not require you to register a domain name providing sales are only online; it automatically recognises the domain name as a business entity read here ...
Extract from http://www.fairtrading.nsw.gov.au/Factsheet_print/Businesses/_Business_names.pdf
""Trading on the internet
If your business trades only via the internet you do not have to register and display a business name in New South Wales"
 

Shane

Top Contributor
That's interesting Segator.

I just checked the Qld rules and unfortunately we don't get the same benefit up here. :(
 

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