I think it is still a very mainstream product, I don't think people see mobile phone cameras as being suitable for taking photos that they are likely to keep, as opposed to uploading to facebook etc.
My first thoughts though were that as a term this is likely to eventually die, like "stereo tv" for example.
I agree that they are still very mainstream but faced with reduced margins and reduced search volume, is it a good purchase? Even if I had the money, I wouldn't be buying this business as there is little potential for growth (IMO).
I think the majority of people are quite happy to use their phone and Facebook as their digital photo book. This is only compounded by the absolute surge in photo apps for the iPhone.
I just think at this point in time, phone is synonymous with camera and eventually computer as well. I'd say the term phone will win out in the long term.
Absolutely! I love my camera and wouldn't consider myself an enthusiast. I'll always have one (or even 2)
I suspect this isn't because people are buying less but increasingly don't feel the need to add the qualifier 'digital' - all cameras are digital now.
I wouldn't personally consider you the average user. At 2 or more, you're definitely an enthusiast.
I spent 15 minutes looking at various keywords on trends and I can't find a single one that is trending upwards. Cannon, Leica, Nikon are slightly declining with Kodak tanking big time.
Cameras is also on the decline so it's not just an issue of people dropping digital from their search phrase.
While this picture is only local, it's the same trend world wide. While our own individual circumstances will differ, I think it's better to look at the industry as a whole and how people take photos these days when evaluating it.
Anyway, just playing devil's advocate