rapidfire7
Member
What's your opinion?
Thanks
Thanks
Will .au domains end up being at least as valuable as com.au?
- Thread starter rapidfire7
- Start date
Bacon Farmer
Top Contributor
No.
The vast majority of .au domains are held by the owners of the .com.au version and will never host a website.
They will always bleed traffic to the .com.au
They will never have the trust of the .com.au
The vast majority of .au domains are held by the owners of the .com.au version and will never host a website.
They will always bleed traffic to the .com.au
They will never have the trust of the .com.au
trellian
Top Contributor
That is one opinion.
The other opinion is that due to the current auDA policies, they make .au far more attractive over .com.au that come with a lot of restrictions.
I would bet that every year there will be more and more .au names registered and adopted as sites going forwards, especially if these policies remain the same.
Yes initially there will be traffic bleed to .com.au until the market matures and more end users start to understand that there are 2 main domain options.
If the policies remain long term, eventually .au may even take over .com.au
If the policies are loosened for .com.au to be similar to .au, then .au will not takeover.
The other opinion is that due to the current auDA policies, they make .au far more attractive over .com.au that come with a lot of restrictions.
I would bet that every year there will be more and more .au names registered and adopted as sites going forwards, especially if these policies remain the same.
Yes initially there will be traffic bleed to .com.au until the market matures and more end users start to understand that there are 2 main domain options.
If the policies remain long term, eventually .au may even take over .com.au
If the policies are loosened for .com.au to be similar to .au, then .au will not takeover.
Last edited:
Erwin
Top Contributor
For some short sweet one word generic names it ‘may’ but it will take many many years..
Remember that direct .au enables just about anyone with an Australian presence to register one for any purpose. A growing business (on .au) would seek the matching .com.au and .com if reaching international status.
Interesting times ahead for .au
Remember that direct .au enables just about anyone with an Australian presence to register one for any purpose. A growing business (on .au) would seek the matching .com.au and .com if reaching international status.
Interesting times ahead for .au
Bacon Farmer
Top Contributor
Less restrictions means more scams and less trust. The longer version is the gold standard for trust around the world because of those restrictions.
The UK and NZ are examples of Australia's future where shorter domains have not succeeded against the longer versions.
When most direct registrations are defensive registrations there will not actually be very many .au websites at all.
It's been a massive waste of time and money.
And will continue to cause issues well into the future (ie multiple government departments applying for thousands of short versions and ongoing issues with conflicted domains)
It wasn't needed by the Australian public, business or anybody else. It's been over 6 months and have yet to come across any .au websites in the wild.
trellian
Top Contributor
More scams and less trust, not likely, still requires ID checks etc... the way I see it, having a fairer name space that is not bogged down with policies purely designed to stop trade, removing those will go a long way to make these names more valuable.
.au will over take the .uk and .nz adoption rates in short order.
Have a look at the growth and update of .uk and .nz post on domainer
.uk represent 12.3% of all UK domains registered
.nz represent 25.6% of all NZ domains registered
Just after 6 months .au is at: 13.75% of all AU domains or around 18% against just .com.au domains. Already better than .uk
The 4th of Oct after the Drop, it is likely to see this % jump by a bit.
We predicted earlier that .au will get to maybe 250,000 by Dec 2022, the numbers are already over 500,000 and is likely to reach 750,000 by Dec 2022
Far exceeding our expectations and clearly showing that we were wrong about .au take up. It is far more popular, the monthly growth way bigger, and new registration numbers of names not in the other extensions absolutely surprising.
As for sites that have already gone live and/or that have migrated from a com.au to .au just in our space include:
Webcetral
MelbourneIT
Afilias identitydigital.au
It has only been 6 months.
.au will over take the .uk and .nz adoption rates in short order.
Have a look at the growth and update of .uk and .nz post on domainer
.uk represent 12.3% of all UK domains registered
.nz represent 25.6% of all NZ domains registered
Just after 6 months .au is at: 13.75% of all AU domains or around 18% against just .com.au domains. Already better than .uk
The 4th of Oct after the Drop, it is likely to see this % jump by a bit.
We predicted earlier that .au will get to maybe 250,000 by Dec 2022, the numbers are already over 500,000 and is likely to reach 750,000 by Dec 2022
Far exceeding our expectations and clearly showing that we were wrong about .au take up. It is far more popular, the monthly growth way bigger, and new registration numbers of names not in the other extensions absolutely surprising.
As for sites that have already gone live and/or that have migrated from a com.au to .au just in our space include:
Webcetral
MelbourneIT
Afilias identitydigital.au
It has only been 6 months.
Bacon Farmer
Top Contributor
Optus just lost ID's for 20,000,000 Australians.
Removing barriers to entry will not make them more valuable, quite the opposite.
Using the number of new registrations as a mark of success is a massive fiction. Adoption rates are when websites are actually made and used not defensively registered.
Here's the key issue. You and auda equate more registrations with success.
It isn't.
Direct registrations do not equate to new websites and more commerce or individual expression or any benefit to the Australian public.
New websites are the measure of success.
Direct registrations are a digital desert.
How many of the half a million new registrations actually resolve to a new website. Probably less than 0.00001%.
That's a massive fail.
Removing barriers to entry will not make them more valuable, quite the opposite.
Using the number of new registrations as a mark of success is a massive fiction. Adoption rates are when websites are actually made and used not defensively registered.
Here's the key issue. You and auda equate more registrations with success.
It isn't.
Direct registrations do not equate to new websites and more commerce or individual expression or any benefit to the Australian public.
New websites are the measure of success.
Direct registrations are a digital desert.
How many of the half a million new registrations actually resolve to a new website. Probably less than 0.00001%.
That's a massive fail.
Bacon Farmer
Top Contributor
500,000 registrations and 3 websites that resolve. I did the math, that's actually a 0.000006% success rate.
Bacon Farmer
Top Contributor
Feel free to add to the list of 3 that do resolve.
Let's keep it real by keeping out the websites that are associated with conflicted companies that sell .au domains.
Wouldn't that make it zero?
Let's keep it real by keeping out the websites that are associated with conflicted companies that sell .au domains.
Wouldn't that make it zero?
