Why build on a domain that's not your brand?

[chris]

A recent article with some interesting points that we often talk about here.

CrowdFunding.com was recently acquired for a reported $170,000 by GoFundMe.com, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their entire online presence is built on premium domain PetInsurance.com.

Companies build on a domain name that doesn’t match their brand name? Yes!

http://www.mediaoptions.com/misc/why-build-on-a-domain-that-doesnt-match-your-brand-name.html

We've got a great thread listing examples of Australian premium category defining domains that Mike started a while back:

https://www.dntrade.com.au/resource...y-defining-names-owned-use-big-companies.html

If you come across any not listed please add them.

Cheers,
Chris