James
Top Contributor
I also don't understand the purpose of AUDA's mis-spelling list. The organisations that the mis-spelled domains pertain to are clearly big enough and rich enough to register all the combinations that AUDA has defined for them. It would make it much simpler than someone monitoring infringing registrations.
The problem is the bigger the organisation the bigger the number of miss-spellings.
I use to work at one of Australia's largest telco's and we faced the problem where affiliates would buy up all our miss spellings. So basically we had like 80 variations of the brand term domain which were driving traffic.
We picked up around 30+ via people who were just costing money buy driving the miss spelling to an affiliate page.
So I do feel the list has its place.