Unrelated blogging

[helloworld]

A client of mine has hired a friend for content marketing. Except the marketing revolves around sending newsletters on unrelated topics. Copies of these articles are then posted to their blog.

Client is a trade.

Recent articles include:

Lifestyle Tips
Cleaning tips
Things to do with kids


etc etc. They basically have zero relevance to actual website topic.

What are peoples thoughts on this type of blogging. Their reasoning, is something that I had discussed with them in the past about becoming an authority site, but I personally think they may have lost the plot a little bit.

Keen to get peoples thoughts on:

Could this potentially harm the site?
Dud traffic ?
etc etc

 

[johno69]

Could this potentially harm the site?
Dud traffic ?
etc etc

You would lose clients hand over fist I'd say.

Sending me a useless email unrelated to the list I subscribed to is a sure way to have me unsubscribe.

 

[helloworld]

Yeah I agree with that, Johno.

There reasoning is that from a "psychologits pov" is that this is how they want to connect with their audience.

Tho I am more worried about ranking factors.

 

[James]

I saw a real estate site do a community blog to reel in geo searches for that region. I don't see a problem if it's all related to your business and region in some way. Seemed to be working for them.

Relevant on topic content is still highly important but.

 

[findtim]

the FEW i subscribe to give me what i expect them to, and i ACCEPT them pitching me related PAID services.

any of them go outside that square and they are GONE, i don't unsubscribe i just block, block the email and block the URL.

i would subscribe to a photographers website and then accept getting "how to clean your teeth" tips !!!

you need to tell the client they have false numbers, which really gets back to conversion rates. ( but i know you know this james )

---------------------
story:
today, yes today, client tells me to change their website homepage layout and i say " this is a bad move " , they say "this is what we want"

basically this was a GREAT example of a larger business then i normally deal with, they have a new "marketing manager" which means that person has to justify thier job and most of these people do it by changing things, changing things that are not broken !!!!

how i then solve it is say " no worries" ......... and then wait till they come back and ask me why they are no longer ranking, why sales have dropped and why THEIR boss is kicking their bum.

small/med businesses are much better at taking advice, they have GREAT hands on knowledge of their business and customers and are easier to work with.

tim