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Ship Your Enemies Glitter 16 Months In

chris

Top Contributor
This auction was a hot topic at the time, looks like they've branched out into other things:

But here’s the thing: “It was the best investment of my life,” says the buyer, Peter Boychuk, who very much doesn’t hate himself. More than a year later, the site has done sales “in the high six figures.” And he beat the odds by thinking differently -- not as the owner of a viral site, but as the owner of a startup with lots of potential.

Boychuk is 28 and lives in a tiny Georgia town called Buford. He dropped out of college six years ago, then set up a business in his house selling car parts online. Now he has a 12,000-square-foot warehouse and three to five employees. He follows his gut. When he saw Ship Your Enemies Glitter, he thought: If people are buying this, what else might they buy? So once the site became his, he rounded up his auto-parts employees to brainstorm new gags. “They thought I was crazy,” he says.

The team started experimenting -- adding a cupcake that’s actually horse manure covered in glitter ($15), a teddy bear that won’t stop singing ($20) and a spin-off site called Ship Your Friends Bacon (which is profitable, but Boychuk says perishables are way more time-consuming than he expected). Soon creators of other gags started asking him for partnerships. “And I kind of laugh,” Boychuk says, because his site draws way more traffic than theirs do. So he instead offers to buy their stuff wholesale and sell it himself.

https://www.entrepreneur.com/article/273464?

http://tldinvestors.com/2016/05/shipyourenemiesglitter-16-months-later-business-is-booming.html

adding a cupcake that’s actually horse manure covered in glitter ($15)

That one gave me a chuckle...

Good on them, I hope things continue for them!
 

findtim

Top Contributor
$85,000 / $10 = 8500 purchases before costs
so : anywhere in the world + glitter and actually putting it together with address = $3 at best
net= $7
$85k / 7 = 12143 purchases before break even.
1000 a month, 33 a day everyday.
hmmmmmmmm i'd like a better break even point myself
tim
 

Shane

Top Contributor
Funny this should come up now, as I was genuinely considering using this service for someone who has pissed me off recently! I'm not in the market for a drive-by shooting, but the glitter bomb seemed like a good idea. :)
 

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