i have to disagree and i am sure many others would as well ( if they would actually post ! )
its what you class as "brandable" , anything is brandable....... " youi " for example, it just takes $$$$$$$$$ , crap name.
even "specsavers" was probably a hand reg.
opsm, telstra, optus, vodaphone, caltex, shannons.
compare that to generics like that explain themselves:
supercheapauto, carsales, realestate and you get a different budget and path to success. IMO
i have no doubt there is an easily brandable name is a path to wealth
tim