excerpted from
http://www.inc.com/max-haot.html
01:58 Haot: I remember we placed the first bid at $50,000 to buy it to an auction platform. Then we got a response, "No, we won't... That much". Then we placed another bid and so on, and we ended up agreeing to purchase it for about $100,000 plus the broker's fee, which at the time, when I was telling people, they were like, "$100,000 for a domain name, are you crazy?" But if you think about it, it's the best marketing investment I've ever made.
02:27 Haot: Once you realize that you don't like your name anymore, there is only one thing you wanna do. As quickly as possible, finish this process and have this new name that you're proud of but also you want the company to grow into.
http://www.inc.com/max-haot.html
01:58 Haot: I remember we placed the first bid at $50,000 to buy it to an auction platform. Then we got a response, "No, we won't... That much". Then we placed another bid and so on, and we ended up agreeing to purchase it for about $100,000 plus the broker's fee, which at the time, when I was telling people, they were like, "$100,000 for a domain name, are you crazy?" But if you think about it, it's the best marketing investment I've ever made.
02:27 Haot: Once you realize that you don't like your name anymore, there is only one thing you wanna do. As quickly as possible, finish this process and have this new name that you're proud of but also you want the company to grow into.