The $300m .AU domain tax is an under estimate. Here’s why:
From:
https://www.linkedin.com/feed/update/urn:li:activity:6375139129440628736
$90m: potential defensive registration costs for 3m domains x $30 each
Potential, such a powerful and misleading word. There is also a potential of zero costs.
Both of these are absurd extremist views being used for click bait.
Calling it a tax is inaccurate and like all hyperbole then damages the rest of your message as no one can tell when you are being literal again.
So the way I see it you get the click, you get the view and then your message is lost as the facts don't add up.
$200m: potential legal costs for contested domain names 100K domains x $2,000 each (very low estimate).
I would not argue with this number. I do worry that because of the two preceding statements are inaccurate this one gets lost.
"Look the damn lawyers and politicians are going to get rich", click click
Not estimated are potential costs for
- changes to retail signage
Not being forced on anyone, can literally keep using their .com.au/org.au/net.au. In 10 years once the sign fades and they order a new one they can decide to change it.
- changes to printed and digital marketing material
Not a forced changed, no one taking away their current domain, if they chose to adopt it they can do so when convenient
- re-education (marketing) of customers on new .au extension
What on earth makes you think anyone is taking away their existing domain name?
Um, you might need to elaborate on this one
- changes for SEO for Google ranking
Is it fair to say that this list is losing momentum here? Once again no forced change, change is optional, most people can just stick to business as usual? Those who chose to embrace the change and use it to their benefit will need to invest in making the change BUT it is not being forced onto anyone!
Do you have any examples which don't rely on the premise of them losing their .com.au domain name?
Do you have any examples where a company which is not using a generic terms for their benefit is going to be affected by more than $150?