I guess Ive got a couple of runs on the board aswell + 11 years in the industry including 7 as a teacher on the subject.
A designer who focuses on the bottom line ain't a true designer ... were just not wired that way
I guess thats why designers aren't among the rich and famous.
But certainly Webfunk, have a go at it and may the force be with you ... the creative force that is, and turn away from the darkside ... those that think money is the bottom line.