Bids top $1.3m for qant.as domain ?
Bids top 1.3m for qant.as domain
Bids top 1.3m for qant.as domain
AN online entrepreneur who owns the domain name Qant.as claims a buyer is willing to pay $1.3 million to wrest control of it but it's not the flying kangaroo.
Dominic Holland held a private auction this week and says he invited top Qantas executives, including CEO Alan Joyce, to participate but to no avail.
Mr Holland said that repeated attempts to contact Qantas had fallen on deaf ears and that the airline had made a mistake in ignoring him.
"The domain name Qant.as could be snapped up by a competitor so damage to Qantas's business could be in the millions of dollars," Mr Holland claimed.
"By not participating in the bid process this shows gross oversight on behalf of Qantas's entire marketing department."
Mr Holland originally purchased the domain name for around $20.
He said that bidding started at $1m and finished at $1.35m.
"Deal finalisations have commenced and this means that every URL such as http://Qant.as/flights or http://Qant.as/rewards will redirect to a competitor's website."
Mr Holland declined to reveal the identity of the highest bidder but it wasn't Qantas competitor Virgin Blue.
According to Virgin Blue spokeswoman Amanda Bolger, the company did not participate in the bid process.
A Qantas spokeswoman said the company was "working to ensure there's no confusion over our domain names".
Qantas declined to comment on possible legal action but Mr Holland believes Qantas has no grounds for legal recourse.
"A company or entity may seek legally the rights to a domain name in a similar fashion as that of trademark law. This means that a domain name must be proven to be, include or contain a trademark for which may attract consumers or viewers through utilising a known trademark.
"However, this does not extend to the extension of a domain name, and only applies to the preceding letters.
"In this case Qantas would have to prove that consumers would be drawn to that domain because of the use of 'Qant'. However, as they have at no point advertised, portrayed or conducted themselves with 'Qant' they hold no legal rights to the domain. The extension .as or any extension is not taken into consideration as legally it is considered an indicator of domain type or location," he said.
Mr Holland said he was still open to more offers. In the meantime he has redirected Qant.as to display Virgin Blue's homepage.
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