You can read my submission to the DoCA review where I outlined some of the risks.
Risks relate to implementation and until the PRP has a recommendation on implementation it is too soon to be quantifying risks.
I say there is no demand because when I asked for proof of demand at the PRP I was shut down.
Firstly if you want proof then you should do research on the 2015 Names Panel beyond reading the minority report, you should also speak to people who sat on the panel and where not signatories to the minority report. I am personally willing to meet you for a coffee (or a beer) and talk to you about the other side of this equation. In my opinion at the PRP meeting in Melbourne you where aggressive and you dominated the conversation to the detriment of all the people who had patiently sat there all day. I personally wish they had had security there to escort you from the premises as you wasted a good opportunity for polite people to give feedback on the actual implementation issues which is what we where there to discuss.
If there is demand, lets see the data.
Pretty simple, Large registrars reported a 30% cart abandonment during com.au/.net.au domain purchasing. It was hypothesised that there is demand from people without ABNs for domains and they are not comfortable with id.au domains. It was agreed to run a survey, which was done by registrars, after getting close to 70% of respondents saying YES we would register a .au domain it was heavily criticised as being biased. auDA board then requested an independent survey which got the same result of ~70% saying yes they would register a .au domain. I can already hear everyone screaming out "but at what cost and for what benefit"... where is the business case... well the answer is that doing a business case requires an analysis of risk and the risks cannot be fully quantified until there is an implementation model. So here we are waiting for the PRP to made implementation recommendations so that Cameron can get a proper business case drawn up.
I don't think you understand that I will make good money from Direct AU. We are already ranking for key terms and are ready to provide domain migration services. If I was biased don't you think I'd be leaning into promoting Direct AU?
In my opinion your benefit from flying the minority report flag was to get yourself ranking as an expert on all the potential problems early. You chose a controversial viewpoint and then stood on a soapbox getting lots of attention in order to line yourself up to provide the services you described above. You did very little research on the opposing viewpoint and when the conversation moved forward you kept repeating outdated an inaccurate information. This is well know and understood Youtube clickbait behaviour.
Yes I do, it is well documented and understood. I also happen to have three kids and I want them to be able to do school projects on .au domains rather than .xyz domains.
Will you make money from Direct AU Registrations?
Probably/hopefully. Will my customers make even more money from Direct reg? Even more likely, Yes. Will future registrants benefit from .au "yes, almost guaranteed".
Can you answer my nagging question? Why is asking for a business case so controversial?
It is not controversial to ask for it. Once there is an implementation proposal from the PRP a business case will be done so the board can made a decision with quantified risks and benefits.