Crazy Domains acquires Enetica

[snoopy]

Before and after shots,

Before



After

 

[snoopy]

I think what it shows is people will get the country code for their name such as .com.au and the .com if they can also.

Businesses would be crazy in Australia to just use the .com and not get the .com.au also.

Yes there has been too much auDA red tape over the years and this hurt the .au namespace and cost .au registrants more money.

Well call them crazy because that is how it is going, looking at Racing.com which seems to be on TV 24x7, they don't own the .com.au. I thought they were stupid initially.

It think bigw.com shows yet again a growing preference for .com over .com.au for local sites. Things are changing as AUDA dithers around experimenting with obvious mistakes (.au) whilst ignoring the real problem (.com.au red tape). There is nobody sensible steering the ship, it is just listing in the wind.

Don't expect AUDA to actual fix anything, the country code will continue to slip.

 

[DomainNames]

Well call them crazy because that is how it is going, looking at Racing.com which seems to be on TV 24x7, they don't own the .com.au. I thought they were stupid initially.

It think bigw.com shows yet again a growing preference for .com over .com.au for local sites. Things are changing as AUDA dithers around experimenting with obvious mistakes (.au) whilst ignoring the real problem (.com.au red tape). There is nobody sensible steering the ship, it is just listing in the wind.

Don't expect AUDA to actual fix anything, the country code will continue to slip.

1. Click on www.BigW.com now and see where it goes to in the search bar of your browser www.Bigw.com.au
2. Click on www.Carsales.com now and see where it goes to in the search bar of your browser www.Carsales.com.au
3. Click on www.Youi.com now and see where it goes to in the search bar of your browser www.Youi.com.au

What they all have done is take off any domain extension from their logos and just now have the name and logo with no domain name extension on the website or logos....

Before



NOW

 

[Scott7]

The fact is most Australian will still visit the .com.au and not the .com for Australian based businesses

www.BigW.com is just url forwarded to www.BigW.com.au to prove this.

If they thought the .com was better they would url forward the .com.au to the .com

Same goes for www.Carsales.com it is still url forwarded to www.CarSales.com.au and not the other way around.

Another good example of this is Youi.com which was acquired for 100k USD and forwards to Youi.com.au

 

[snoopy]

1. Click on www.BigW.com now and see where it goes to in the search bar of your browser www.Bigw.com.au
2. Click on www.Carsales.com now and see where it goes to in the search bar of your browser www.Carsales.com.au
3. Click on www.Youi.com now and see where it goes to in the search bar of your browser www.Youi.com.au

What they all have done is take off any domain extension from their logos and just now have the name and logo with no domain name extension on the website or logos....

The fact is bigw have dropped the .com.au from their catalog and use the .com. Given time I think bigw will switch the site content from the .com.au to the .com. That is not straightforward and will take time. It is simply another case of large Australian company dropping .com.au. It is a trend that has been playing out of a decade or more as companies acquire their .com and switch.

AUDA has dropped the ball, talking about the need to compete with new tlds and copy .uk and .nz whilst their core market is gradually eroded by .com which is a near direct replacement that is open to all Australian's without red tape. AUDA have no idea what is even happening because half the board knows nothing about domains and the rest are arguing about unimportant issues while the whole extension continues to slide. Have a look at any set of minutes and you can see it.

https://www.auda.org.au/about-auda/our-org/board-meetings/

This is flowing though because today Australian's use .com far more than .com.au and that gap is widening.

Give it enough time and even the local cafe will be trying to get a .com first before looking at a .com.au, that is where things are headed.