Toys.com.au
- Thread starter Andrew Wright
- Start date
DomainNames
Top Contributor
Jeff welcome back to the domain buying world..you got a bargain again! You may have pipped me at the post 
. Congratulations.
Just like the Toys.com auction then re auction ToysRus would love to have known about this auction today very few where aware of i'm fairly sure they didn't know and being on Christmas knocks out most decision makers even at large corporates. If they had known it may have sold to them for a lot higher maximum proxy bid. They would spend more than $82k per day on their advertising in Australia.
. Congratulations.Just like the Toys.com auction then re auction ToysRus would love to have known about this auction today very few where aware of i'm fairly sure they didn't know and being on Christmas knocks out most decision makers even at large corporates. If they had known it may have sold to them for a lot higher maximum proxy bid. They would spend more than $82k per day on their advertising in Australia.
findtim
Top Contributor
during the last month i have been working @ the clock, all hours pf the day and taking breakswatching tv, driving place with the radio and also a increase in junk mail, there is a T R U only 5 minutes from me and i saw no change in ther advertising,bigW and Kmart were by far the winners on toy ad spend in my view and helena didn't even go into T R U to look ( i have a 6 and 8 yr old ) so our house is now full of moreeeeeeeeeee toys !!!
great name, as others said another example of not protecting assets, but now the real costs begin.
it will be interesting to hear some numbers on online xmas purchases, my sister in law di a lot online in early november only to show up yesterday with a bunch of " I O U " xmas cards as the products weren't delvered, and she use to run the peter alexandra clothing online call center so she wasn't happy.
one mob said in first week of december " we expect to get that out today" 1 week later she rings and they say " sorry, we now expect to complete order deliver some time in March " !!!!!!!!!!!!!!
over the month i have seen usa news reports on theives following drownes and then getting the parcels left behind on the patios, and in australia apparently the same was happening where groups would follow auspost delivery vans.
so now the real cost of toys.com.au begins, stock holding , delivery, effective website, traditional media by for the money its a quick ROI i think.
tim
great name, as others said another example of not protecting assets, but now the real costs begin.
it will be interesting to hear some numbers on online xmas purchases, my sister in law di a lot online in early november only to show up yesterday with a bunch of " I O U " xmas cards as the products weren't delvered, and she use to run the peter alexandra clothing online call center so she wasn't happy.
one mob said in first week of december " we expect to get that out today" 1 week later she rings and they say " sorry, we now expect to complete order deliver some time in March " !!!!!!!!!!!!!!
over the month i have seen usa news reports on theives following drownes and then getting the parcels left behind on the patios, and in australia apparently the same was happening where groups would follow auspost delivery vans.
so now the real cost of toys.com.au begins, stock holding , delivery, effective website, traditional media by for the money its a quick ROI i think.
tim
DomainNames
Top Contributor
Andrew Wright
Top Contributor
Interesting to see Jeff back in the game - Will be interesting to see where this finally ends up.
Suzabro
Administrator
You've got a point there about not shopping at toys r us, having to young sons, I think most of my toys were brought from Target, Kmart, Matell toy warehouse store etc.
I don't think I received a traditional print catalogue from them.
Such a good domain, want to buy toys for your kids online just literally type in toys.com.au Be good for those that normally search in Google rather than direct input of the URL.
Hope I'm making sense, it's been a long couple of days! Hope everyone had a great Xmas.
findtim
Top Contributor
snoopy
Top Contributor
I doubt that, very strong name but what competitive advantage is it going to give a big company?
DomainNames
Top Contributor
Good question. Perhaps it may be answered by asking why any big company buys a generic name?
Example; ToysRus is a a big company. Why did they buy toys.com? They must have done some business case to justify the $5 million investment?
DamianLondon
Top Contributor
Brilliant pickup.
Great space to be in. Would fit in well with a startup in the space.
There's $$$ out there at the moment; wouldn't be too hard to find a backer to develop this.
Great space to be in. Would fit in well with a startup in the space.
There's $$$ out there at the moment; wouldn't be too hard to find a backer to develop this.
Andrew Wright
Top Contributor
Fair enough question. Who would you say has the dominant brand in toy retailing in Australia?
Data Glasses
Top Contributor
Yep great brand, now the work starts
snoopy
Top Contributor
If they do buy them (which is not the norm) the typical usage is to do nothing with them beyond a redirect like in the toys.com example. I doubt any "business case" was done, I suspect they would just get advice on the value of the name.
snoopy
Top Contributor
I'd say coles-myer (target, kmart, myer). Then bigw & toys-r-us.
snoopy
Top Contributor
Just a couple of questions about this,
Who are the potential buyers for this name?
I could imagine a big company buying it. But I can’t imagine them actually using it. Why would Woolworths try and create a solely online brand out of this when they have a household brand in BigW? What is the benefit when the entire county already knows them?
If a smaller company buys this how are they going to compete?
e.g. imagine Toys.com.au ringing up Sony, telling them they want to buy 5 PS4’s and asking them for Sony best price. At the same time a guy from Coles-Myer rings Sony and orders 2000 PS4’s. A small online operation will have no advantage in my view because whatever they can save by having no shop front will be more than lost in having zero buying power. This is a segment selling commodity products with a small number of large players. It is not as bad as hardware or petrol but it is not that far off it either. Even ebay sellers who are willing operate on very slim margins are nowhere near big-w prices on this type of thing from my experience.
Maybe Toys.com.au can sell more niche, unique toys but still it is not going to be a big operation. Strong name but using this is going to be a very hard road in my view.
Who are the potential buyers for this name?
I could imagine a big company buying it. But I can’t imagine them actually using it. Why would Woolworths try and create a solely online brand out of this when they have a household brand in BigW? What is the benefit when the entire county already knows them?
If a smaller company buys this how are they going to compete?
e.g. imagine Toys.com.au ringing up Sony, telling them they want to buy 5 PS4’s and asking them for Sony best price. At the same time a guy from Coles-Myer rings Sony and orders 2000 PS4’s. A small online operation will have no advantage in my view because whatever they can save by having no shop front will be more than lost in having zero buying power. This is a segment selling commodity products with a small number of large players. It is not as bad as hardware or petrol but it is not that far off it either. Even ebay sellers who are willing operate on very slim margins are nowhere near big-w prices on this type of thing from my experience.
Maybe Toys.com.au can sell more niche, unique toys but still it is not going to be a big operation. Strong name but using this is going to be a very hard road in my view.
Andrew Wright
Top Contributor
You could well be right - big brands buy generics, but they don't rebrand using those generics. Mind you retail is losing out to online sales - and it wouldn't hurt to own the domain if only as a defensive move.
snoopy
Top Contributor
Think that is the most likely scenario if an enduser bought it.
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