So would the word brisbane or water be trademarked i'm sort of confused are you saying the brisbane council would have it trademarked together ?
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potentially together only, I remember it from when I lived in brissie back in 1999
just do more research, ipaustralia, asic, and see whats around already.
having said ALL that, for an appraisal I think it has little value.
flood, draught, flood, draught.................. where is the target market? even if you get rankings you will confuse the consumer into thinking you are something you are not.
PERFECT example:
HTML:
eway.com.au 1800 10 65 65
, great company and I use them but when you phone they have on their "click ONE for bla bla, click TWO for bla bla......" a diversion to the Melbourne toll roads !!!!!
"eastlink = eway " naaaa , " eastlink = breeze " so anyway it was a REAL hassle for them and I was talking to the owner of Eway at a conference last year and he said it was a real problem for them as people were ringing in wanting to get car tags only to find out they were an ecom payment gateway and had nothing to do with tolls.
it was chewing up resources ++++++++ creating negative feedback because of people being on hold, which I can fully understand, I think they have really solved it now as I chatted with them a few weeks ago.
SOOO, the moral of the story is the problem with bris water is CONFUSION.
tim