whats your paln b ?

[findtim]

just watching the cricket and see whatsyourplanb.net.au is being publicised by cricket Australia.

.net.au ! it ranks number 1 for a emd style search http://screencast.com/t/Pfw2XSipCJxy

the .com.au is

http://whatsyourplanb.com.au/

WHY ON EARTH would you go and base a marketing structure on the .net.au ??????????

after the promo on the cricket the commentator ACTUALLY said something like " oh that's a great idea .......... was that a .com.au or something else" ?

well people this is where your tax dollars are going........ to idiots !

tim

 

[eBranding.com.au]

WHY ON EARTH would you go and base a marketing structure on the .net.au ??????????

after the promo on the cricket the commentator ACTUALLY said something like " oh that's a great idea .......... was that a .com.au or something else" ?

well people this is where your tax dollars are going........ to idiots !

tim

Completely agree, they'll bleed a lot of traffic to the .com.au - they should've just picked a different phrase they could get (or bought a domain on the aftermarket), so they could avoid the confusion.

On a side note... I don't think much 'tax dollars' goes towards this (as in government funding) - their funding is largely through commercial sponsorships, private donors etc.

 

[findtim]

a waste of money is always a waste of money, the point is who is the DH in charge.

tim

 

[Rhythm]

I have not seen any evidence of an advertised .net.au bleed traffic to the .com.au

I have seen evidence that a .net.au can rank 1st in Google.

 

[eBranding.com.au]

I have not seen any evidence of an advertised .net.au bleed traffic to the .com.au

I have seen evidence that a .net.au can rank 1st in Google.

I've seen people do it first-hand, they automatically type in the address... .com.au. I've done it myself.

Different extension, but the test below (and others I've done) highlighted traffic bleed for me. It happens, the amount varies but it definitely happens.

In any case where the general public would expect a particular extension (E.g. .com or .com.au) and something else is used - there will be some traffic bleed.

The real question is: will it be a little or a lot?

I've posted this before (on a domaining blog):

I set a catch-all for any emails going to a .com domain, the domain has since been sold, but it was a city hotel domain: [city]hotel.com

Within a few weeks I literally had thousands of emails that were actually intended for a major hotel that used the cctld version of the domain: [city]hotel.[cctld]

These emails were booking reservations, functions enquiries, reminders for invoice payment, internal staff emails (even staff got the extension wrong) etc.

The bleed of email traffic to the .com of their cctld was simply staggering. I turned off the forwarding because I got sick of the inbox flooding.​

I consider search engine ranking to be a different topic altogether, I never said anything about .net.au domains not ranking well.

 

[James]

For a big campaign like this you would think they would acquire to .com.au domain.

I have seen the .net.au been used on some offline advertising.

 

[Rhythm]

Last year I sold a .net.au for $7000-$8000

 

[findtim]

Last year I sold a .net.au for $7000-$8000

this year the government will be spending $7-8million of your money trying to brand a .net.au
tim

 

[eBranding.com.au]

Last year I sold a .net.au for $7000-$8000

Fantastic sale and full credit to you, but that still has nothing to do with traffic bleed!

 

[asantha]

Last year I sold a .net.au for $7000-$8000

WOW. .com.au of the same domain would go for a record sale

 

[Rhythm]

Fantastic sale and full credit to you, but that still has nothing to do with traffic bleed!

What traffic bleed?

I still am yet to be provided with any evidence of .net.au bleeding any significant traffic to .com.au

Show me proof.

 

[FirstPageResults]

Hyphens bleed type in traffic, I know that much for sure. I assume same logic applies to .net.au

 

[findtim]

What traffic bleed?

I still am yet to be provided with any evidence of .net.au bleeding any significant traffic to .com.au

Show me proof.

is snoopy on holidays?

tim

 

[thelostagency]

Hmmm sometimes you don't have a choice often it's the creative agency that made the dumb decision to pick a campaign message or theme without checking the domains are available.

It's not perfect but yes there is certainly a lot of money spent on marketing that could have easily afforded to buy the .com.au site. It also comes down to the fact that many agencies are that savvy in this space to even know where to start buying or researching domains, I've learnt that over and over again....

 

[James]

Hmmm sometimes you don't have a choice often it's the creative agency that made the dumb decision to pick a campaign message or theme without checking the domains are available.

It's not perfect but yes there is certainly a lot of money spent on marketing that could have easily afforded to buy the .com.au site. It also comes down to the fact that many agencies are that savvy in this space to even know where to start buying or researching domains, I've learnt that over and over again....

Yep good point by David, usually external creative agency or internal creative team make stupid decisions with out consulting search professionals.

 

[Rhythm]

Yep good point by David, usually external creative agency or internal creative team make stupid decisions with out consulting search professionals.

So I don't think that that was the case in this case.

As findtim has found they rank 1st for the phrase.

 

[Rhythm]

It's not perfect but yes there is certainly a lot of money spent on marketing that could have easily afforded to buy the .com.au site.

Not if it wasn't for sale and never will be.

 

[Rhythm]

this year the government will be spending $7-8million of your money trying to brand a .net.au
tim

Better than .gov.au

 

[findtim]

Better than .gov.au

NO, that would have been a much better decision IMHO

tim

 

[Rhythm]

When was the last time you went to a .gov.au because of a tvc?