Farm Machinery
- Thread starter chris
- Start date
findtim
Top Contributor
a brilliant sale today as i just happened to be showing a client the value of investing in a quality domain name on NF ( at 12.09pm ) [ rahter then their current crap domain ] + their website development, and for this domain to jump from $772-ish to an end price of $8001 .............. i could not have asked for better 
tim
tim
Chris.C
Top Contributor
Yeah $8000 is a good result.
Yet at the same time I can't help but feel that $8000 is a drop in the ocean when it comes to selling farm equipment.
With farm equipment ranging from $10,000 to $250,000 it would only take a couple of sales to recoup this $8000 investment.
This is the sort of domain you could build a full scale business around.
$8000 in the big scheme of things is a steal.
Yet at the same time I can't help but feel that $8000 is a drop in the ocean when it comes to selling farm equipment.
With farm equipment ranging from $10,000 to $250,000 it would only take a couple of sales to recoup this $8000 investment.
This is the sort of domain you could build a full scale business around.
$8000 in the big scheme of things is a steal.
James
Top Contributor
Agree its worth the buy, but the thing is most people who sell Farm Equipment probably do it via traditional media still. Don't get me wrong you have the new age farmers coming up but they are not just their yet.
My cousin is a farmer who lives 5 hours out of Sydney, recently he was trying to sell his car and his first thought is to go and use the local magazine ect for his area (5 hours out of sydney). I was on holidays at his farm, I told him to not waste his time and get onto car sales and sell it, I will load it up now and make the ad ect get you moving. So after 3 months on the news paper he put it on car sales and it took a month too sell but he had to drive it to another town.
Moral of the story 80% of people in farms probably still love traditional media due to location.
snoopy
Top Contributor
This is a high price for the current market. More like what might have been expected 18 months ago. I wonder who the underbidder was to push it that far?
I think there is really only 1 clear enduser buyer, the people who bought it (because of farmmachinerysales.com.au). Maybe the underbidder was a domainer hoping for misdirected traffic?
I think there is really only 1 clear enduser buyer, the people who bought it (because of farmmachinerysales.com.au). Maybe the underbidder was a domainer hoping for misdirected traffic?
James
Top Contributor
Many possible end users example:
http://www.tradefarmmachinery.com.au/
https://www.agtrader.com.au/
www.gregallanfarmmachinery.com.au
Car Sales like always but is the big player
Chris.C
Top Contributor
18 months ago I would have agreed, but these days the farmers are getting pretty savvy too.
The primary client I work for has seen a 70% drop in magazine leads and a 50% drop in direct mail leads in the last 18 months...
We are getting LOTS of regional enquiries via the internet.
Moral of the story, 80% of farmers have spoken to someone just like you in the last 24 months and are recognizing the internet for what it is.
If I, a web developer with only moderate experience in machinery sales marketing, was ready to throw a couple of grand at it, an independent farm machinery dealer should have been will to spend $XX,XXX.
If I owned an established farm equipment dealership and I lost that domain for only $8000 I'd sack my marketing manager.
1 clear endusers?!?
There are hundreds of farm machinery dealers in the country!
neddy
Top Contributor
As we all know, a "motivated underbidder" is required to ensure a decent end result on drop auctions - unless of course there have been "marketing initiatives" employed by the drop catcher.
What I found interesting was that there was not one but two underbidders on this domain (Users 7 and 8). So I guess it must be a sought after niche.
If you look at the bidding history, they really pushed CarSales (User 3) up in the last 30 seconds.
It appears as if CarSales was bidding manually until they decided with 9 seconds to go to put in a large proxy. User 8 then made two separate manual bids within the last 5 seconds.
Here is a link to the bidding history: http://www.netfleet.com.au/auction-history/?sid=1059548
I note CarSales already own equipmentsales.com.au.
snoopy
Top Contributor
That doesn't reflect reality. The highest reported .com.au sale this year is lighting.com.au which went for $15,000 and there is one other 5 figure sale this year at 10k. So what is the chance of this getting "$XX,XXX" ?
Whilst for the purposes of this thread you would like to describe yourself as "a web developer with only moderate experience", in reality we are domainers, people obsessed with domains. If you a *domainer* would pay say $1000 most endusers wouldn't pay more than reg fee. Mostly they'll have little to no interest.
Getting into 5 figures is a game of chance and low odds. It is a risky proposition to buy it with that hope.
Again that is because you are a domainer, not an owner of an established farm equipment dealer.
Take a look at Google, there is one major advertiser, carsales (farmmachinerysales.com.au) plus a few quite weak looking advertisers, then it is stuff like ask.com, gumtree, ebay. The term scores a "medium" for advertiser competition which is poor for a product name.
If the rest aren't even using adwords what is the chance of them paying a significant premium for a keyword domain?
Philip Littlewood
Top Contributor
I can guarantee that I have been involved in a number of $xx,xxx sales so far this year - but in the interests of confidentiality I am unable to disclose which ones went for what.
Remember we sold wine.com.au? We also sold other 4 letter domains for example keno.com.au.
The market is what the market is, and people will pay a fair price for the right name if it is important to them
Remember we sold wine.com.au? We also sold other 4 letter domains for example keno.com.au.
The market is what the market is, and people will pay a fair price for the right name if it is important to them
snoopy
Top Contributor
Same old story, "don't tell me there is only 2 reported .com.au sales over 10k this year, because I know at least 2 other unreported ones".
The fact is there is only 2 reported .com.au sales in 5 figures, both at the very low end, and lighting.com.au was a much stronger name than farmmachinery.com.au.
The chance of a fairly good quality, but not amazing .com.au like this getting 5 figures is remote. What is reported tells the story.
And how does farmmachinery.com.au compare to wine.com.au or keno.com.au? Not very well.
If wine.com.au sold for 5 figures, I'd say that is further evidence of just how poor the .com.au market is. And that isn't sour grapes.
Bacon Farmer
Top Contributor
So placing a proxy in the last 10 seconds is the winning strategy?
1. No early bids to draw attention to it.
2. Chaser bidders only get 1 or 2 chances to find your bid amount.
1. No early bids to draw attention to it.
2. Chaser bidders only get 1 or 2 chances to find your bid amount.
snoopy
Top Contributor
Think that is always going to best the best strategy. Little opportunity to get worked over by the auction house either (snapnames style).
Not sure why carsales would put in manual bids earlier on. It is going to cost money assuming they do it a lot.
Philip Littlewood
Top Contributor
Whether wine.com.au sold for high 5 figures or low 6 figures isn't the point.
I guess my point was that just because there are only a couple of reported 5 figure sales through this or other channels is not an indication of the market per se.
We all know that the market surprises us from time to time with sales on domains that I or other members of this forum may value at low 3 figures go for mid 4's because of the appetite for a domain, and yet some domains that we would all agree are worth more than the likes of lighting.com.au attract derisory offers.
There is no such thing as bad publicity for this market, in my humble opininion.
Bacon Farmer
Top Contributor
The sale of wine just shows how clueless fxj were with their omg play.
They have the content to get the eyeballs. All they needed was to partner with a supplier.
They have the content to get the eyeballs. All they needed was to partner with a supplier.
AnthonyP
Top Contributor
Lets nip this in the bud, there where no marketing initiatives.As we all know, a "motivated underbidder" is required to ensure a decent end result on drop auctions - unless of course there have been "marketing initiatives" employed by the drop catcher.
I am not really sure what manual bidding is but this is an interesting auction history to look at. It looks like all three parties where winning the bidding at one point in time during the final 15 seconds so if any one of them had failed to get a final bid in the results could have been very different. This is the most exciting type of auction to see and three motivated buyers certainly does liven things up.
neddy
Top Contributor
We are sensitive today aren't we. Once again, I better put a wink.
I am genuinely interested though if your telemarketers did approach other endusers - and if this is what caused the interest and bidding?
AnthonyP
Top Contributor
It is that time of the month ;-)We are sensitive today aren't we. Once again, I better put a wink.
I am genuinely interested though if your telemarketers did approach other endusers - and if this is what caused the interest and bidding?
He was not focused on calling end users for expired domains, the pilot we are focusing on right now is assisting sellers who have reasonable offers in the domain catalogue to achieve a better result. He was working on the O2 sale most recently. We have had a bunch of good results in the $1 - $2.5K range over the last few weeks.
