... i thought you were leaving the industry Peter! ...
Pretty hard to leave something you have put so much work into! But I am going to start using 'Online Marketing' or 'Internet Marketing' rather than SEO.
I had a friend of mine, who said they didn't want to Friend me on Facebook, because they knew I was into SEO and that she did not want to get spammed. She said "it's what you SEO guys do isn't it?" I asked what she meant, and she said "I just don't like spam". This lady does not even own a website and not even interested in one either. I was only thinking of her as a friend on facebook, sheesh.
This really struck me, as to the level of pessimism people have about the Internet now. It really helped me to reaffirm the importance of quality.
I think people have got built-in crap detectors these days. I mean, you would not buy crap yourself, so why expect others to buy it. Even if they are fooled, when they realize they won't come back again.
So for me it has to be all about quality, that is most important.