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BoutiqueHotels.com.au

neddy

Top Contributor
Interested in your thoughts on value of BoutiqueHotels.com.au to an enduser please.

For those who rely on metrics to make their judgement, it has 390 exacts - 14,900 phrase.

It has a crappy website on it, though it has been ranking at Number 2 for about 3 weeks.

Cheers, Ned
 

eBranding.com.au

Top Contributor
Interested in your thoughts on value of BoutiqueHotels.com.au to an enduser please.

For those who rely on metrics to make their judgement, it has 390 exacts - 14,900 phrase.

It has a crappy website on it, though it has been ranking at Number 2 for about 3 weeks.

Cheers, Ned

The most obvious end user would be a boutique hotel - in which case they would want the singular, not the plural.

Plural is best for selling to domainers, and sometimes travel companies. Singular is best for selling to hotel owners.

If you want to find an end user, you'll need to find a company that owns multiple (boutique) hotels.

I think it's a decent domain, the metrics aren't particularly good, but I think for the right entity it would be great for branding.

Your challenge will be finding the right end user. I think you would have more luck selling to a domainer in which case I think about $300 might be possible.

If you're able to find a suitable buyer in the hotel industry, I think you could knock that up quite a bit, up to $2000. But unfortunately I think you'll struggle to find that perfect buyer for this one.

The last hotel domain I sold was for $500 (a .com). These can be much harder to sell than you might expect.
 

Billy01

Top Contributor
Neddy I hope this helps

I remember back in 2009 I hand reg something similar backed on the dot com sale price of the singular

http://www.dnjournal.com/archive/domainsales/2009/01-27-09.htm

Sedo.com rang up the top four sales, tied for #5, and piled up 10 of the 20 entries on our new weekly all extension leader board. #1 BoutiqueHotel.com booked $40,000

My guess is Daydream Is being for sale and a lot of top resorts selling even though welll under value. If anyone can find an end user its you.

Anyones guess in this market though.
 

helloworld

Top Contributor
Potentially a good domain. I'd ignore the broad search though. Relevant to my niche but I'd probably only pay $50 for it $90 on a good day.
 

Ashman

Top Contributor
I think it's a decent domain too. Doesn't matter that the exact searches are low.

Mid to high $X,XXX for an enduser

Sounds like your trying to talk up its value.

I would be surprised if you could find a buyer above $200. Who has ever used the term Boutique Hotels anyway? People rate hotels using the star system not the level of boutiqueness.
 

DavidL

Top Contributor
It has 15,000 phrase. Presumably searches involving 'geo' and 'boutique hotels' so you can't say it isn't a well used term. The fact that the singular .com sold for $40k shouldn't be ignored either.
 

FirstPageResults

Top Contributor
Sounds like your trying to talk up its value.

I would be surprised if you could find a buyer above $200. Who has ever used the term Boutique Hotels anyway? People rate hotels using the star system not the level of boutiqueness.

Maybe do some research before you question my integrity. Aren't you supposed to be an investigator?

As David pointed out there is nearly 15k phrase searches, which is what you want considering phrase searches usually convert a lot better than exact terms.
 

Ashman

Top Contributor
Maybe do some research before you question my integrity. Aren't you supposed to be an investigator?

As David pointed out there is nearly 15k phrase searches, which is what you want considering phrase searches usually convert a lot better than exact terms.

Sorry mate just giving my opinion as per other estimates:

Demonoid: $300
HelloWorld: $30-$50
Ashman: $200

FPR:$5000-$10,000

Also given that it receives 15k phrase searches and ranks number 2 on Google maybe Ned can tell us how many unique visitors he gets a month. That would be a better indication of value rather than saying the likely amount of searches using the Google keyword tool.
 

FirstPageResults

Top Contributor
Sorry mate just giving my opinion as per other estimates:

Demonoid: $300
HelloWorld: $30-$50
Ashman: $200

FPR:$5000-$10,000

Not really, you implied that I have a vested interest in talking up the price.

Demonoid said $300 for a domainer sale and although unlikely, $2,000 for an enduser. David said double Demonoid's estimates.

I think $5,000+ is a reasonable price for an enduser.

Also given that it receives 15k phrase searches and ranks number 2 on Google maybe Ned can tell us how many unique visitors he gets a month. That would be a better indication of value rather than saying the likely amount of searches using the Google keyword tool.

He ranks #1 for the exact term. I highly doubt the minisite takes advantage of all the long tail traffic available, so asking him for earnings will only give an indication of how much the current site earns. I have based my valuation on the domain itself, and not the site.
 

neddy

Top Contributor
Been meaning to reply to this thread for about a week, but have been away - domainer's function in Melbourne; cricket in Perth; and lunch with the guys from Drop and GeoDomains (Don) in Brisbane. :)

I'm not going to make comment on any particular post in this thread, though I do thank those who took the time to give an estimate.

Suffice to say I have sold and settled the domain to a boutique hotel group - 8Hotels.com

This was one of the easier enduser sales I have made, and whilst I can't disclose the exact amount I received, it was substantially above any of the firm estimates given in this thread. I was happy
to receive a combination of cash and contra (accommodation) - about 45/55.

I have already enjoyed some of my contra in Melbourne, Perth and Brisbane - and still have plenty left!

8Hotels are heavily into online marketing of their range of boutique hotels, and as boutiquehotels.com.au ranked above them, it was therefore appealing to them.

Whilst I have a very basic website up (they haven't changed it yet), the main reason it currently ranks so highly (No 1 today) is the number of links it has. GeoDomains very kindly ran me a report that
showed it had 12315 links from 1632 URL’s on 1105 different IP addresses. Whilst I acquired it on the drops, and is therefore technically a new registration, the domain had first been established in 1998.

---------------------------------

P.S.

As a few people on here know by now, I'm not a great believer in GAKT (except when it suits me ;) ). I am a gut feel person (as are a few other successful domainers), and have bought and sold many
domains in the .au space over 5 years - even if they sometimes they have had crap metrics according to Google. Fortunately I've had many more wins than I've had losses.

Of course, I don't advocate "gut feel" for everyone, as it is something you gain with experience. It may also work for some; but for others it may not.

Cheers, Ned
 

DavidL

Top Contributor
Congrats Ned - it sounds like a great domain for them.

Always love a domain name contra - had some weird and wonderful ones before now!
 

Shane

Top Contributor
Nice one Ned.

Funnily enough I was going to mention 8Hotels when I first saw this thread. I know them through Paul Fischmann who has been on the BRW Young Rich List a couple of times.
 

neddy

Top Contributor
Nice one Ned.

Funnily enough I was going to mention 8Hotels when I first saw this thread. I know them through Paul Fischmann who has been on the BRW Young Rich List a couple of times.

Thanks Shane. Were you above or below Paul on the list? :D
 

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