Australian Online Retail Statistics

[chris]

Another infographic, but it's current and there are links to some useful data.

Some of the main points are:

• 94% of the Australian population have access to the Internet
• 53% of Australian retailers don't have an online channel

The top 5 Australian online-only retail sites (per monthly visitor) are:

• eBay
• gumtree.com.au
• groupon.com.au
• catchoftheday.com.au
• quicksales.com.au

Source

 

[snoopy]

gumtree.com.au

Hang on......wasn't this an MFA site?

 

[James]

surprised The Iconic didn't make it into their data, as per trends http://www.google.com.au/trends/explore#q=quicksales.com.au, theiconic.com.au

 

[djuqa]

Hang on......wasn't this an MFA site?

No has been live advertising site for years and now owned by ebay

 

[DavidL]

Hang on......wasn't this an MFA site?

Yes.

No has been live advertising site for years and now owned by ebay

What's a live advertising site?

 

[djuqa]

Yes.



What's a live advertising site?

live== Active
Advertising Site == Accepts Ads

 

[DavidL]

live== Active
Advertising Site == Accepts Ads

Huh?

What site isn't live? Don't mfa sites by definition accept ads?

 

[xwdomains]

Interesting I tend to agree with number 4.
There are many international sellers, that make it impossible for the small Australian business to compete, years ago you could find a supplier throw it on ebay and make a profit now the manufacturers and international sellers are selling on ebay and quick sales making it near impossible.

 

[djuqa]

Huh?

What site isn't live? Don't mfa sites by definition accept ads?

MFA== made for adsense
surely is different than a site that accepts ads (like tradingpost) for items to sell

 

[eBranding.com.au]

Thanks Chris, some interesting info.

 

[bunstar]

wow that trends tool is great.
Is there an extended list of the top Australian retailers?

 

[DavidL]

MFA== made for adsense
surely is different than a site that accepts ads (like tradingpost) for items to sell

Oh sorry I see what you mean. Thing is gumtree doesn't make money from it's ads... They are free. It's income is derived from adsense

Seeing as it's been created to make money rather than a public service, I believe you could call it a mfa site, albeit much more substantial than most which tend to be 5-pagers with crap content.

 

[snoopy]

Thing is gumtree doesn't make money from it's ads... They are free. It's income is derived from adsense

You are in denial.

 

[Data Glasses]

Gumtree is a CLASSIFIEDS site that makes money from exclusive listings, ad bumps, highlighting ads and front page positioning

Interesting to note that gumtree.co.uk redirects to gumtree.com and is an english site. At this point no venture into the american market it seems.

 

[neddy]

Great post Chris. Thanks.

Just saw this article in The Age today which somewhat relates to this topic.

Australia is going to follow the USA and have a "Cyber Monday".

"Online mega sale to lift local retail"

SOME of Australia's biggest retailers, including Myer, Target, Westfield and Dick Smith, have signed on for Australia's version of America's online shopping phenomenon, Cyber Monday.

The inaugural national online sales event, called Click Frenzy, will take place next Tuesday from 7pm when up to 150 retailers slash their online prices - by between 15 and 90 per cent - for 24 hours.

Read more: http://www.theage.com.au/business/o...ocal-retail-20121112-298g3.html#ixzz2C31hpsDt
.

 

[snoopy]

Gumtree is a CLASSIFIEDS site that makes money from exclusive listings, ad bumps, highlighting ads and front page positioning

David is yet to comprehend this.

Interesting to note that gumtree.co.uk redirects to gumtree.com and is an english site. At this point no venture into the american market it seems.

The UK is where it started. A fair chunk of UK businesses use a .com rather than the country code.

 

[Data Glasses]

The UK is where it started. A fair chunk of UK businesses use a .com rather than the country code.

Yes i am aware of this, just seems they have a business model and domain in stock to take on the american market, maybe they feel graigslist is too strong?

 

[theseoconsultant]

David is yet to comprehend this.



The UK is where it started. A fair chunk of UK businesses use a .com rather than the country code.

They changed their business model to improve their revenue before selling to eBay - there is an article relating to this somewhere; I'll have to track it down.

When Gumtree kicked off - it was offering FREE listings, with no premium benefits and relied upon adsense for its revenue - so technically, David is correct as it was and technically still is an MFA site - with the added revenue now being premium listings.

 

[snoopy]

They changed their business model to improve their revenue before selling to eBay - there is an article relating to this somewhere; I'll have to track it down.

When Gumtree kicked off - it was offering FREE listings, with no premium benefits and relied upon adsense for its revenue - so technically, David is correct as it was and technically still is an MFA site - with the added revenue now being premium listings.

I don't think relying on adsense is the same thing as building a site just to display ads. Might as well call this forum MFA in that case. The MFA model is pretty clear, rubbish content simply to pad out ads.

Here is how About defines it & I think that is right,

Definition: Made for AdSense or MFA sites are Web pages created specifically around AdSense keywords. These are often poor quality sites with little or no original content.
MFA sites may use content copied or "scraped" from other Web sites or content generated by computer. The goal is to make content geared towards high-paying AdSense keywords. Many MFA sites also profit from arbitrage.

Creating content for the sole purpose of hanging ads is against Google's Terms of Service, "whether or not the page content is relevant.

http://google.about.com/od/m/g/mfadef.htm

 

[theseoconsultant]

OK - Snoopy you seem to be missing the point. Just because a website reports MFA as being "poor quality" doesn't mean anything - if a website has a business model of driving traffic to its website, in hope that that traffic clicks their Adsense ad spaces, I would classify this as an MFA. Sure, the typical MFA site has "poor content" - but that doesn't mean ALL MFA sites are poor quality.