BondCleaners.com.au
- Thread starter xwdomains
- Start date
I think it was around $20-$30, to cheap I reckon seems to be the case atm
with domains unfortunatley.
neddy
Top Contributor
It went for $160 + GST. Check http://www.netfleet.com.au/research/
Nice domain name, and well worth the money imho.
It went for $160 + GST. Check http://www.netfleet.com.au/research/
Nice domain name, and well worth the money imho.
so it did still way to cheap IMHO must of had last minute bids was $26 when I stop watching it
snoopy
Top Contributor
city.bondcleaners.com.au directory is not a bad idea to sell to cleaning companies
Why would anyone pay & outside of the domain industry who see this as a good marketing method? city.bondcleaners.com.au is as confusing as a web address could be.
Why would a franchise like jims cleaning not buy this domain since they already have a head office number for leads Australia wide that is then passed on to the local franchisee for that area. it would cost thousands to buy every citynameblondcleaners.com.au and that's just reg fees
This is just 1 example there is many cleaning franchises in the domestic market.
The name is pretty useless as a parked or MFA domain
http://www.homecleaners.com.au/list-your-business/ another way to monetize the name.
snoopy
Top Contributor
Why would a franchise like jims cleaning not buy this domain since they already have a head office number for leads Australia wide that is then passed on to the local franchisee for that area. it would cost thousands to buy every citynameblondcleaners.com.au and that's just reg fees
This is just 1 example there is many cleaning franchises in the domestic market.
The name is pretty useless as a parked or MFA domain
http://www.homecleaners.com.au/list-your-business/ another way to monetize the name.
It is highly unlikely that they'd buy this domain and develop it because the stats are low and as far as I know they aren't in the business of running lots of separate sites either. 210 searches a month, I'd say with Australia wide coverage that likes translate to a job a month or less for a site ranking well. There is probably hundreds of domains they would be better off developing than this. A better route would be just advertising on the term.
FirstPageResults
Top Contributor
Stick to trolling Snoopy because you're way out of touch with what it takes to develop a success site in this country
Remember snoopy, end-users aren't as obsessed with metrics like we are. Sure it's important when you are considering development but an end user may well just think:
1) I'll just point that to my main site.
2) I'll use it in my adwords
3) I'll develop a specific bond cleaning side to my business and build a site around it
4) I'll stick it on the side of my van, beats 'BobandSons.com.au'
5) I'll just get it and do nothing. Stops a competitor getting it and it will probably go up in value whils I'm holding it
And many other reasons. All of those are perfectly legitimate.
At any rate, the stats are pretty good. 210 exacts, 1,000 phrase, High Competition, $6 CPC and a 10/10 for a targeted commercial intent term.
Remember, in your .com world 210 exacts is tough for development. You'll struggle to get any ranking to gain even a tiny fraction of that worldwide (untargeted) market.
210 Australian searches is much easier to rank and develop for.
FirstPageResults
Top Contributor
Well said David.
I think we all go a little too metric crazy at times, but GAKT is not the be all and end all
I think we all go a little too metric crazy at times, but GAKT is not the be all and end all
snoopy
Top Contributor
David, shall I remind you of question that was actually being responded to?
"Why would a franchise like jims cleaning not buy this domain since they already have a head office number for leads Australia wide that is then passed on to the local franchisee for that area."
The only way they are going pass on any leads is if they develop this name. You're off on tangent will all of the above.
If 210 exacts is tough for development in my ".com world" then I'd say people probably need to throw in the towel because developing a name with 210 searches is not going to bring in much money.
Ranking well is going to mean a couple of uniques per day & maybe a sale or two a month (obviously much lower if only a city is being covered - ie likely to be a few sales a year). That isn't worth developing a site for even for the most higher value terms, better off just advertising on the term with the company's regular domain, the outcome is going to be much the same with far less work. If Jim's cleaning were interested in the term that is what they would be likely to do, not buying a domain and building a mini site.
snoopy
Top Contributor
Isn't it ironic that people only say that when the stats are not very good. There is nobody in the weddinginvitations.com.au thread saying stats aren't everything.
Stats are mainly why domainers buy domains and for keyword names (as opposed to "brandable" names) it is the main reason endusers buy them also. It is the reason why this name sold for $100.
Take carsales for example, they'll pay top dollar for popular keyword names, I don't see them paying top dollar for names with lousy stats.
Someone might like this name as a brand but for the average cleaning company it isn't much of an improvement over a reg fee alternative in my view. For a sydney cleaning co there is not much of a reason to pay a premium over say sydneybondcleaners.com.au.
Sorry not sure what you mean.
You suggested Jim's wouldn't buy it because metrics were lowly. I suggested that it's good to remember that there are reasons other than metrics especially with end-users. Don't think that's off on a tangent.
As for the second part, although you're sounding argumentative, I think we're in agreement aren't we? Regarding developing and ranking a .com with 210 searches really being too tough to bother?
For .au it's a much better proposition. Not sure whether I'd do it personally - if I did, you'll be glad to hear it would be 'All the way with MFA!!' which would also partially solve the distance issue thanks to Google's geolocation.
Eg if you search 'bond cleaners' in Google, you'll see a lot of Melbourne businesses, right?, where I see only Sydney.
If these advertisers are on the content network (like the vast majority are), then the ads will again be geo-targeted.
200 visits/month with a 20% CTR and CPC of $2 ($80/month) wouldn't be unreasonable to aim for.
You suggested Jim's wouldn't buy it because metrics were lowly. I suggested that it's good to remember that there are reasons other than metrics especially with end-users. Don't think that's off on a tangent.
As for the second part, although you're sounding argumentative, I think we're in agreement aren't we? Regarding developing and ranking a .com with 210 searches really being too tough to bother?
For .au it's a much better proposition. Not sure whether I'd do it personally - if I did, you'll be glad to hear it would be 'All the way with MFA!!' which would also partially solve the distance issue thanks to Google's geolocation.
Eg if you search 'bond cleaners' in Google, you'll see a lot of Melbourne businesses, right?, where I see only Sydney.
If these advertisers are on the content network (like the vast majority are), then the ads will again be geo-targeted.
200 visits/month with a 20% CTR and CPC of $2 ($80/month) wouldn't be unreasonable to aim for.
snoopy
Top Contributor
David, the question posed was really clear,
"Why would a franchise like jims cleaning not buy this domain since they already have a head office number for leads Australia wide that is then passed on to the local franchisee for that area."
My answer is it is not worth developing the name for someone like Jim's. Maybe they'd buy it a redirect it (very slim chance). But it is not worth developing & passing leads through. You seem to think it is a different question "Why wouldn't Jim ever buy this name". They might (very low chance), but it isn't worth doing anything with.
My comment was that if 210 searches is too tough then the people who find that tough should throw the towel in. Have never heard anything like this before.
Where does the 200 visits a month come from? 95% CTR on Google or does the poor person have to target all sorts of keywords for that $80?
