GoldBullion.com.au
- Thread starter Chris.C
- Start date
Data Glasses
Top Contributor
As good a guess as anything else
payattention
Archived Member
Anyone remember what silverbullion.com.au went for? I think it was that domain that dropped a year back.
FirstPageResults
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Last edited:
payattention
Archived Member
Ignoring the obvious (gold being worth more than silver), it makes for an interesting comparison. If it's end users bidding early on the gold version, I wonder where they were when the silver one dropped (and hasn't been purchased since). I don't know much about metals but I'd guess silver sales have lower volume, less demand and perhaps lower margin?
[silver bullion] - 720 searches, $1.92 CPC, $350 on Drop.
[gold bullion] - 1300 searches, $3.01 CPC, $?
[silver bullion] - 720 searches, $1.92 CPC, $350 on Drop.
[gold bullion] - 1300 searches, $3.01 CPC, $?
nice when you can make comparisons like this. One thing you could say is:
$350 for silver bullion 2 years ago. According to http://www.netfleet.com.au/domain-sales-graphs, values have increased by 150% in last two years suggesting today's price would be $875
Then if you take the valuation against metrics strictly, there's approximately double the search volume and double the CPC. So maybe you can double the $875 twice to get an estimate. Therefore $3,500! That's my scientific estimate
Drop.com.au
Top Contributor
Expanding on Jonathan's post, more data including drop dates...
silverbullion.com.au 2010-06-29 - $350
bullion.com.au 2010-11-7 - $1590
[gold bullion] - Local exact searches 1300, Bid price 3.01
[silver bullion] - Local exact searches 720, Bid price 1.92
[bullion] - Local exact searches 1000, Bid price 1.31
Based on the Bullion.com.au drop price and google metrics, SilverBullion.com.au was a steal at $350, and a possible value for GoldBullion.com.au would be $4750...
So many other variables in play as well though - number of buyers, budget etc
Andrew
snoopy
Top Contributor
I think bullion.com.au would have brand appeal as well as keyword appeal, all the companies who incorporate "bullion" in their name.
Silverbullion.com.au sounds on the low side but it is a long way of the quality of goldbullion.com, a long long way.
Search for "silver bullion", I couldn't find a single site using the term in their names, lots of the results were for companies using "goldbullion" (keep in mind this is on a search for silver bullion). So who is the enduser for silverbullion.com.au, is there one? I don't think anyone is going to rebrand to that, it would be like a domain registrar only offering .net.au, it is too limited. So it is perhaps just a keyword play but that is probably the domain of small webmasters/domainers, or endusers who are just going to redirect the name.
chris
Top Contributor
Nice guess - $4,445 + GST, pretty close!
Chris.C
Top Contributor
Yeah when I saw the name I just thought the metrics for me had it valued around $2000 - $3000 mark, and I thought it had a real chance for getting $5000+ just because it's one of those domain where if you only had this domain in your portfolio you could build an entire business around it.Very close Chris
Netfleet $4445 and Drop $3779
So it was always going to go for a premium above what it's metrics reflected.
Frankly at $4445 I think it's a BARGAIN for an enduser.
And being someone who owns gold bullion myself I know it's a market that is crying out for some more scale and efficiency and I think with a domain like this you could really enter the market and build a presence quickly.
snoopy
Top Contributor
And being someone who owns gold bullion myself I know it's a market that is crying out for some more scale and efficiency and I think with a domain like this you could really enter the market and build a presence quickly.
I think there is pretty big barriers to entry myself for that market. Anyone entering would need to be buying off the perth mint and similar sized companies I suspect but they will also be competing with those companies as well.
FirstPageResults
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Article in the paper about bullion 2 days ago:
Good time to buy perhaps
Good time to buy perhaps
neddy
Top Contributor
......... I thought it had a real chance for getting $5000+ just because it's one of those domain where if you only had this domain in your portfolio you could build an entire business around it.
So it was always going to go for a premium above what it's metrics reflected.
Frankly at $4445 I think it's a BARGAIN for an enduser.
And being someone who owns gold bullion myself I know it's a market that is crying out for some more scale and efficiency and I think with a domain like this you could really enter the market and build a presence quickly.
Thanks Chris - good constructive assessment. I would have liked to pick this up for a lot less; but at the end of the day with 11 bidders, I was happy to get it under $5k. Even more so given
that I also have silverbullion.com.au. Having the pair helps even more imho.
You know Snoopy, it was your posts in this thread that brought me out of a temporary self-imposed posting retirement.
We all know you hate .au domains and think that they have little value. I'm not going to list the litany of things you have said about them over time, but I think everyone here gets your drift.
But the thing is, some of us do bloody well with .au domains. I'm one of those people (and I know quite a few others). Just as you have had successes with your .com's, we have our successes locally.
And I'm not talking out of my arse - I have the runs on the board.
I truly respect your knowledge of .com and your status and background, but your doom and gloom pronouncements about .au (almost every time someone makes a post) are just becoming so predictable.
Sometimes I shudder to think how many would be posters here shy away from saying anything out of fear of one of your classic posts. That in itself is a shame.
Imho.
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With regards silverbullion.com.au, I can tell you that I've received a number of offers for this over the past two years. The last one was $2000 (inclusive of GST) from a very reputable buyer, but I declined.
I believe it is worth more than that to an enduser. By the way, if you want to call me on that, I'm happy to send you a screen shot.
I also believe it is worth even more to me as a "keeper". Someone expressed an interest in it this morning, and I said exactly that. All I have to do is get off my bum and get it developed!
If you think so negatively about silver bullion and silver generally, have a look at SilverStackers - this is a very popular Aussie run forum with good local and overseas membership. A lot of trades go on. (I posted
the link because it is no competition to DNT). The owner / administrator is a Melbourne based bullion dealer - and he makes good "coin" from monetising the forum.
Incidentally, they have a "Panda" section, but this is nothing to do with Google!
As far as competing with Perth Mint is concerned, I'm not sure if you are aware that Perth Mint have a generous affiliate program that many people use?
I am about to join - I have extra incentive now. I'll let you know how it goes.
