Keyword rich domain valuation calculator

[websitedesigner]

Hi guys I'm getting more into buying domains lately particularly using the snapper auctions on netfleet. I am interested in buying exact match keyword domains in my market (web design, SEO etc) and I've created a little spreadsheet to help me determine the value of the domain from the point of view of builsing the site out, and getting natural search traffic from Google.

I'm not sure if I can upload a spreadsheet via here. Anyway my question is does something like this exist online? I wouldn't mind comparing what I have to others out there. If nothing exists maybe I could build what I have into a little web form or something.

 

[FirstPageResults]

Sounds interesting, maybe upload a screenshot?

 

[DavidL]

I guess all the domain valtaion tools round the traps will take into account search volumes etc but I guess the difference with yours is it only looks at development value?

 

[joe]

what sort of formula do you use for your valuations?

 

[websitedesigner]

Hi guys it's not very sophisticated basically all it is doing is I find a domain that is within my niche which is 'web design' and 'SEO' say for example ecommercewebsitedesign.com.au. I'll go to the Google keyword tool and find out the exact match searches for the domain keyword 'ecommerce website design'. In this case it's 1,300 / month.

I enter 1,300 into my spreadsheet and the spreadsheet basically takes a rough traffic calculation (based on me getting 10% of the traffic for that exact match search) so 130 / month and multiplies it by a rough conversion rate (1%) which basically means I will potentially get 1.3 customers per month from this domain if I built it out and get it ranking.

I multiply 1.3 by 6 to get the number of customers over 6 months (7.8) and then assign a customer profit value of $250 (again all very rough but I guess the numbers will get more and more accurate over time as I continue to test it) which equals $1,950.

Basically I'm saying I want to see a return in 6 months so if this domain comes up for sale based on these numbers it could be worth $1,950 to me. Of course the name itself matters a lot, and it's only a very rough calculator.

Do other people use something like this?

 

[Rhythm]

I enter 1,300 into my spreadsheet and the spreadsheet basically takes a rough traffic calculation (based on me getting 10% of the traffic for that exact match search) so 130 / month and multiplies it by a rough conversion rate (1%) which basically means I will potentially get 1.3 customers per month from this domain if I built it out and get it ranking.

I use a similar technique with more conservative numbers.

 

[websitedesigner]

What numbers do you use? More conservative with the conversions or the traffic?

 

[Rhythm]

Traffic. I prefer to underestimate Google's numbers for undeveloped domains, in case they decide to 'revise' their keyword data.

 

[Devname]

Also I would add in a % reducing factor for spelling mistakes. It would be high % reduction if the word is easily misspelt and low if easily spelt.

 

[websitedesigner]

Hi guys I thought I'd dig this up, I'm selling a bunch of my domains that I have used this calculator for and I'm looking for some other opinions on what they are worth. I have domains like the one above ranging up to ones that are getting 18,000 exact match searches (which I'm fairly sure is not worth what it comes out at in this calculator) so any ideas on how to best calculate the value?

 

[johno69]

I know this is old, but you dug it up, not me.

based on these numbers it could be worth $1,950 to me.

That is as you mentioned after you develop and get it ranking. How much time and cost is involved in this?

My guess would be close to break even. And considering it's a highly contested term to rank for it may even be a loss at that valuation.

I don't think you would have any positive return on the domain mentioned at the price mentioned within 6 months. Unless you don't value your time.

 

[websitedesigner]

Yeah good point I'm not sure from memory if I added my own time in. These days especially with new content etc this wouldnt' work anywhere near as well. When I first did it I was just doing a 1 click WordPress install and writing a few blog posts so 30 minutes to an hour max.