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neddy

Top Contributor
Can I ask for your opinions please? Domain name is Stress dot com - au.

1. What sort of enduser sales price one could expect for a name like this?

2. If a potential buyer is scared off by an asking price, what sort of monthly lease figure would be reasonable? A sort of try before you buy arrangement.

My target market is obviously psychologists. There are plenty of them in Australia, and they are allowed to advertise their services. So a domain name like this would be an "ideal address".

Thanks in advance.
 

DamianLondon

Top Contributor
Suggest an option also to sell this as a completed website to the highest bidder. May take a little longer, but would be worth more with a user base.

You have a site running, maybe put some more work into it first.

Some notes:
- 246K searches for the keyword in Australia
- stress dot com - au is on the front page of google when completing a search for "Stress"
- could be ezine / discussion forum with articles on stress, depression, wellbeing.

For website, price would be determined by monthly/yearly users and maybe membership base

Domain name is good, but again, would depend on traffic and as with most names, it is worth what someone is willing to pay. this will depend of course on how they intend to use it.

Name alone would be attractive also to a drug company. e.g. http://www.swisse.com/products/sleep-stress

As it is, just the domain name (assuming little traffic), I'd expect mid $X,XXX if I had this one myself as a base and work from there.

Again, will be determined by who you can attract interest from.
 
Last edited by a moderator:

neddy

Top Contributor
Suggest an option also to sell this as a completed website to the highest bidder. May take a little longer, but would be worth more with a user base.

You have a site running, maybe put some more work into it first.

..........

Name alone would be attractive also to a drug company. e.g. http://www.swisse.com/products/sleep-stress

As it is, just the domain name (assuming little traffic), I'd expect mid $X,XXX if I had this one myself as a base and work from there.

Again, will be determined by who you can attract interest from.

Thanks for your thoughts.

I started on the website some time ago with the idea of building a directory. (I actually purchased PHPMyDirectory for it). But I got waylaid by other projects. ;)

So I'm just going to sell the domain - and if they want the website they can also have that for free.

From my initial research, there are over 20,000 psychologists registered in Australia, so I reckon with a proactive campaign I'm bound to find a few professionals that might like to own that name for their practice.

I've already had an offer in the mid $X,XXX range, but I think it is worth much more than that to an enduser. IMHO!

Thanks for the tip on approaching drug companies. Excellent idea. :)
 

snoopy

Top Contributor
Can I ask for your opinions please? Domain name is Stress dot com - au.

1. What sort of enduser sales price one could expect for a name like this?

2. If a potential buyer is scared off by an asking price, what sort of monthly lease figure would be reasonable? A sort of try before you buy arrangement.

My target market is obviously psychologists. There are plenty of them in Australia, and they are allowed to advertise their services. So a domain name like this would be an "ideal address".

Thanks in advance.

I don't think a psychologist is going to have a big budget when looking for a domain. For example they aren't likely to spend a month's income on a domain, or even a weeks.

I would imagine the type of party that might pay a reasonable sum which be some kind of product retailer/manufacturer, someone with a nationwide presence (ie that can take full advantage of the name) and a fairly substantial business. Not sure this will be an easy sell however beyond what it might get at auction.
 
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Ash

Top Contributor
Tired? Stressed? You'll feel better on Swisse. I wonder if they would be interested?
 

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