Call to action buttons

[Ash]

Hi all,

I've just been tinkering with some CTA buttons on a site I'm developing and was wondering what people's experience is with these.

I've been reading up on it a little and it seems 'buy now' can have negative connotations such as people feeling locked in to an impulse decision to buy, whereas a different wording such as 'add to cart' can give them peace of mind that they can change their decision to buy it.

At the moment i'm using 'buy now on Amazon'. I don't want to use 'add to cart' because that's not the action that happens so I'm thinking something like 'shop now on Amazon'. You can see an example on computer games.

My next consideration is the colour of the buttons. Any thoughts here?

Thanks.

 

[jam]

Red converts better than green.
From experience, 'buy now on amazon' should convert better than 'add to cart'

 

[Ash]

Thanks Jam, helpful advice.

 

[snoopy]

Red converts better than green.

Interesting, would have guessed the opposite.

 

[FirstPageResults]

Agreed, red generally converts the best. Depending on the product I usually use a commanding tone, sense of urgency or make buying sound easy.

This article is pretty spot on:
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

Red v Green:
http://blog.performable.com/631526233/

And this will get you thinking:
http://www.dustincurtis.com/you_should_follow_me_on_twitter.html

 

[Ash]

Thanks for these links FPR - some good reading. I'll definitely consider putting these in to practice on my sites.