If you can generate sales using that less than perfect web site, you would easily sell a lot more using a $20 a month Ebay store and 40 cents a month per item to list .
Just a suggestion.
Spot on Joe !! - Yes eBay stores are part of the strategy. And yes you are right, if an apparently less than good site is generating sales then it augers well for the continuing strategy development. I will be setting up two (2) eBay jewellery stores in the coming months - I have another Jewellery site currently active as well and about 9 jewellery domains, .au and .com - the longer term plan is to have a number of sites each concentrating on a particular range of jewellery but having an overlap with another site and so on - each of about 5 or 6 groups linking to 2 shotgun sites (like this one) so as then to cover all bases (well most anyway) - the strategy includes eBay stores. I will eventually be working on the good, better, best principal and also applying cheap, cheaper, cheapest for the very same item which will be available at different prices on different totally unrelated sites (as far as the consumer is concerned).
The sheer Volume of items is an issue - I have about 380 items nearly ready to load to this current site and double that on the other site. Within 6 months this existing site will likely have in excess of 3000 line items whilst each of the sister sites will be limited to about 600-800 items with about 200-250 of those being overlaps, then overlaps on overlaps etc.
Before all of this falls into place I need to continue my search for a calendar that has more than 24 hours per day - I believe the Incas had one
cheers and thanks for the comment
Shags