VinylCutters.com.au
- Thread starter Chris.C
- Start date
snoopy
Top Contributor
So is that $0 then Snoppy?
Anyone else have any thoughts?
I'd say so. I wouldn't say it is without potential to be resold, but I don't really like the chances of that happening whilst paying $10/yr to hold.
ScottNugent
Top Contributor
I don't see much value. I'm not sure whether this is about cutting vinyl or some kind of record-making machine but not hugely popular I wouldn't think either way?
djuqa
Top Contributor
So none of you have ever seen a sign on a window or vehicle that was created with a ROLAND CAMM-1 vinyl cutter.
Every signwriter has 1.
Prices start at RRP $2,200 AUD for the Desktop model.
The pro models go for much higher.
Chris:-
Valuation: $220 -$400 as is to enduser at least
Every signwriter has 1.
Prices start at RRP $2,200 AUD for the Desktop model.
The pro models go for much higher.
Chris:-
Valuation: $220 -$400 as is to enduser at least
Last edited:
djuqa
Top Contributor
Exactly.
Did you or snoopy even "Google" the term VinylCutter(s) to find out what they are?
Downloadable Brochure
Last edited:
ScottNugent
Top Contributor
Wow! I was assuming it was the vinyl record making thing and didn't even think of printing.. My bad!
For example: http://www.vinylrecorder.com/cutter.html LOL
snoopy
Top Contributor
Would you pay a few hundred dollars for every single term you bid on?
There is 91 searches a month for this term, I don't think anyone is going to be falling over themselves to buy this domain or put a site on it. Like I said I think it has some resale potential, but I don't think the odds are high.
For those talking about a few hundred to an enduser what do you think the name is then worth for sale right now? Secondly if you think the value in the name is reliant on an enduser coming forward what do you think is the probability of one coming forward in a given year and making an offer?
No one said using domains in Adwords is about having one domain per search term. That's just silly.
If this domain was to be used in an Adwords campaign, you would use it for all search terms using the words 'vinyl' and 'cutters'. Plus all those variations like 'vinyl cutting', 'best vinyl cutter' etc. So your target is more like 4-5,000/month at a guess (there's 2,900 broad for vinyl cutters)
The top three adwords advertisers are roxcell.com.au, gamart.com.au and rolanddg.com.au - all non-KW domains.
According to Edwin's analysis -http://www.memorabledomains.co.uk/ppcanalysis.pdf (which I have also found to be the case), using a targeted niche domain like this could increase CTR by 100%.
So if one of these advertisers is getting 5% CTR on those 5,000 terms, but they turn it into 10% CTR, their traffic increases from 250 visits/month to 500 visits/month. That's without having to increase CPC at all. Then when the secondary effect of increased CTR boosting the keyword and account quality score kickc in they can expect their CPC's to drop significantly.
So, yeah, I do think this domain would be worth $500 to someone who sells vinyl cutters even just on an Adwords basis (ie zero branding use, zero type-in, zero organic traffic). A big spender (ie top 3) could get their money back within 6 months.
$200?
Low. However nothing to say endusers can't be sought out?
snoopy
Top Contributor
This name accounts for 91 of those 5000 searches so surely there is dozens of other alternatives. If a company was looking at stats why would they use a domain with such low stats? I think the type of company that might be interested is one who isn't looking at the stats.
Again we are talking about 91 searches, have a look at that study and note how similar the keywords were to the domain, close to exact match.
I'm talking about the wholesale value.
Well what kind of probability do you think? 1/200, 1/100 etc? The name has holding costs of $10 a year and a potential sale of "a few hundred" to $500 according to you, if the probability of getting that is low then I'd say the chance of holding it and making a profit is likely low.
As far a seeking out buyers goes how many hours do you think that will take and what is the chance of it working. Then how long do you think the transfer/payment handling would take? In my opinion going down that path is more akin to "a job" because the potential payoff is low.
I'd say this is one of the better names I've appraised at $0, but the numbers don't really stack up in my view, the term isn't popular enough.
Chris.C
Top Contributor
HAHA I love the controversy some of my domains cause...
Lets say a domain is worth $50 - $100 wholesale (ie price it would get on Snapper/AMA), but it's reasonable to expect that a retail enduser would be willing to buy it for $500 - $1000.
If as a domainer you believe you could spend $200 in time/marketing/outsourcing to find a buyer, you've just made yourself $200 - $750 net profit.
Isn't that the point of domaining?
Of course the trick is if you are going to market your domain for sale you need to find an end user for <$200.
Obviously most domainers opt to just sit on their domains and wait for buyers to come to them rather than actively market the domain and as a result they pay $10/year holding costs, which isn't the end of the world, as long as demand for domains increase and they do eventually get to sell their domain.
So you say it only had 91 exacts, but really it's closer to 500 when include the plural.
I know in the past I have tried to sell the singular along with the plural domain, and buyers often don't even want the singular because it sounds bad, and I try to explain to them that the singular actually has 3 times the search volume as is just as good, but they don't care.
That is without marketing.
You are also assuming that search volumes and rates at which people with domains are contacted will remain the same.
I can't speak for anyone else, but the rate at which I have been contacted about domains in 2012 has been about twice as high as it was in 2011. So if I received offers on 1.5% of my portfolio last year, and let's say I'm on target to receive 3% this year, maybe I'll receive 5% in 2013 and maybe 7% in 2014...
It stands to reason as education about domains increase, along with the scarcity, that contacting rates will also increase...
Plus, I'm hoping (and I do realise that when it comes to investing "hoping" is a terrible strategy) that the NF AMA system will become more popular over time and will provide a quick and easy place to liquidate domains. So that even if a decent domain is hand registered and doesn't generate any inquiries after 2 years it could be hopefully liquidated on the AMA to recoup costs if not make a small profit therefore greatly reducing the "risk" of holding these "lower margin" domains.
I think the secret is streamlining the selling process - that's actually why I was advocating in another thread that we as a community should compile a video that gives the complete run down on the value of domains.
So rather than all of us writing long emails, or making phone calls, we can direct leads to the right informational sources and then just answer the additional questions.
To be honest NetFleet has been one of the best things that has happened to the industry. They do a cracking job.
I think this is always the key point.
Lets say a domain is worth $50 - $100 wholesale (ie price it would get on Snapper/AMA), but it's reasonable to expect that a retail enduser would be willing to buy it for $500 - $1000.
If as a domainer you believe you could spend $200 in time/marketing/outsourcing to find a buyer, you've just made yourself $200 - $750 net profit.
Isn't that the point of domaining?
Of course the trick is if you are going to market your domain for sale you need to find an end user for <$200.
Obviously most domainers opt to just sit on their domains and wait for buyers to come to them rather than actively market the domain and as a result they pay $10/year holding costs, which isn't the end of the world, as long as demand for domains increase and they do eventually get to sell their domain.
Well if a company is trying to rank for related terms "vinyl cutters" then the only search term that has higher search volume is [vinyl cutter] at 390... but it's arguable whether the singular or plural domain is the better option from a branding perspective...
So you say it only had 91 exacts, but really it's closer to 500 when include the plural.
I know in the past I have tried to sell the singular along with the plural domain, and buyers often don't even want the singular because it sounds bad, and I try to explain to them that the singular actually has 3 times the search volume as is just as good, but they don't care.
I think presently it would be somewhere in 2 - 3%/year region.
That is without marketing.
You are also assuming that search volumes and rates at which people with domains are contacted will remain the same.
I can't speak for anyone else, but the rate at which I have been contacted about domains in 2012 has been about twice as high as it was in 2011. So if I received offers on 1.5% of my portfolio last year, and let's say I'm on target to receive 3% this year, maybe I'll receive 5% in 2013 and maybe 7% in 2014...
It stands to reason as education about domains increase, along with the scarcity, that contacting rates will also increase...
Plus, I'm hoping (and I do realise that when it comes to investing "hoping" is a terrible strategy) that the NF AMA system will become more popular over time and will provide a quick and easy place to liquidate domains. So that even if a decent domain is hand registered and doesn't generate any inquiries after 2 years it could be hopefully liquidated on the AMA to recoup costs if not make a small profit therefore greatly reducing the "risk" of holding these "lower margin" domains.
I've had "some" success with trying to drum up business, but it does come down to costs at the end of the day.
I think the secret is streamlining the selling process - that's actually why I was advocating in another thread that we as a community should compile a video that gives the complete run down on the value of domains.
So rather than all of us writing long emails, or making phone calls, we can direct leads to the right informational sources and then just answer the additional questions.
With NetFleet's system... not long at all.
To be honest NetFleet has been one of the best things that has happened to the industry. They do a cracking job.
Awww... I'm flattered.
