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Shopify’s State of Commerce Report 2019

chris

Top Contributor
An interesting report for anyone interested in ecommerce.

Published by Shopify, it analyses data from June 2018 - June 2019.

https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

Key findings:

It’s a battle for brand loyalty, but the winners see more repeat buyers: Over 62 million buyers around the world have bought from the same Shopify store twice, with buyers purchasing 3.8 times on average from the same store.

Shoppers love a good excuse to buy, especially holidays, but sales drop off in February: November is the most popular shopping month worldwide, while February is the least active and January rings up the largest year-over-year growth outside of the holiday season.

Americans shop most frequently, Germans the fastest, and Japanese shoppers are the biggest spenders: Consumers in the US buy nearly twice as much (6 items) as any other country (2-3 items); buyers in Germany make the fastest online shopping decisions, making a purchase in less than 18 minutes; while Japanese consumers spend the most per transaction, around $142 USD on average, compared to the US at around $81 USD.

Mobile, tablet or desktop? Geography impacts how buyers purchase: Consumers in Brazil choose mobile over desktop, while buyers in Denmark, Ireland, Malaysia, Morocco, the Netherlands, New Zealand, Singapore and Vietnam purchase on tablets more than mobile. However, buyers in the US, Australia, Canada, China and the UK purchase in equal volume across tablets, desktop and mobile.

Social media drives discovery but it’s not where most shoppers buy: Online storefronts represent over 80% of sales, followed by point of sale (POS).
 

snoopy

Top Contributor
Think a lot of that data is on the ropey side,

"Dance Dresses / Skirts and Costumes: This is a top-selling product in Germany (5). For most other countries, this product doesn’t even rank in the top 50."

Makes me think they have one large German dancewear company on their platform rather than this actually being some amazing seller in Germany.
 

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