What's new

Selling Advertising Space on a Website

Blue Wren

Top Contributor
Hi DNT'ers

Got a quick question.

What documentation, formalities, papers, legal framework, or system/s, do you have in place for selling advertising space on your/a website?

I've just started to go down this road with one of my sites and any information about what others have done would be really helpful.

Thank you
Ian
 

geodomains

Top Contributor
Hi Ian,
I've always just given a price per year explaining what they get, once agreed, send an invoice.

Fairly straight forward, use the kiss method I say.

Don
 

BenWalker

Top Contributor
Hi Ian,

This is what I use.

1. Media kit. Which walks through the site statistics/membership numbers, Ad inventory, Ad specs, various costs for ad units. Weather its sponsorship or CPM and etc.

2. If they are happy to proceed with an order, then an invoice and terms and conditions. T&C covers the period of the advertisement, what happens if the site goes down/hacked etc etc.
 

findtim

Top Contributor
Hi Ian,
I've always just given a price per year explaining what they get, once agreed, send an invoice.

Fairly straight forward, use the kiss method I say.

Don

i totally agree with don, i've been doing it for years " if nothing is in writing then its just you against them"

i sell a bunch load of banners on local sites i own and its all handshake, i do the right thing and everyones happy.

stats, metrics etc are all BS and most businesses get it everyday from the radio and tv station salespeople. ( which i have been ) , so they are BORED of it.

just have a good story, "hey , i got this website and if someone was looking for YOU wouldn't you go there? yep ! well its $xxx and i can give you this this this for a year.

shake hands.... over the phone :) ....... and send an invoice, get the graphics via email and do what you promised.

if you are thinking big companies then you do need to play the game, i personally go the little guy and get momentum before spending money on mediakits.

once you have that cred its easier to sell up into higher markets.

------------

as i have said before, i do not have a single signed document between a client and myself EVER and that predates my domain era 2001 to 1994.

i suppose these days i have emails that detailing discussions, but agreements are mostly made on the phone handshake or an email saying "deal done".

KISS

tim
 

Community sponsors

Domain Parking Manager

AddMe Reputation Management

Digital Marketing Experts

Catch Expired Domains

Web Hosting

Members online

Forum statistics

Threads
11,106
Messages
92,077
Members
2,394
Latest member
Spacemo
Top