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paid traffic question

findtim

Top Contributor
can you expand on your question its a bit loose.

there's adwords, affiliate, buying banners on other websites, seo techniques, facebook feeds, google+ etcccccccc

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buying banners on other websites that are VERY targeted to your market works for me, mostly its "pay per impression " not PPC, but the success is down to less then 1% on impression so you need to do your numbers with there charges.

its REALLLLLYYYYY hard to monitor as most sites don't have a clue how to set it up properly.

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on the other side of the coin i sell banners on my sites and its been very successful for @ 10 years now, both for me and my clients.

i use
HTML:
http://openx.com/
it use to be VERY simple but its getting more technical now but with that comes extra benefits ( i liked it more when it was simple ! )

i still use it and its FREE, i use it and then promote it using
HTML:
http://www.interspire.com/emailmarketer/
which has become expensive in my view but i make good money out of it i disregard the cost now.

what i find is by using these 2 systems which cost me more TIME to implement but i am in control, i don't have this BS 30 day cookie issue and i make 30 times from it that i do from adwords/affiliates............ but now i am off track of the question.

paid traffic: my opinion is be careful and monitor the results, use short term " dip you foot in the water" methods, push back to people you are paying and say " this isn't working" if its not.

as for me selling my webspace to my clients they definitely get a good return as they renew EVERY year.

when i buy a banner on someone elses website i've been happy but not " OHHH WOW " but my break even point is low at $100p/m so i don't go out and spend heaps of money on them.

tim
 

helloworld

Top Contributor
I once bought some solo ads and still have credit there. You're welcome to a credit. I think it depends on what you're pushing from what I've read. Didn't work for me.
 

geodomains

Top Contributor
Thanks guys for your replies.

The niche I want to try is in finance, so the clicks and sales can be good.

I know omg had some paid traffic on their websites as when I purchased some domains of them, the traffic stopped after a month.

Not complaining, just curious as to whether it works.

Maybe I need to ask omg who they use :D

Phil , where are you ;)

Don
 

BenWalker

Top Contributor
I run a bunch of Music and entertainment websites. And I've used Outbrain and Promoted Discovery on Disqus. They place your content amongst third party websites. Usually amongst articles that are relevant/similar to your article. I've had some success with that.

There are few others that I haven't used.
Taboola
Zemanta
Simple Reach
Arc

Since you are looking for Australian and Financial traffic, I dont know how many third party content will be out there. Give Outbrain a shot. A lot of the Aus newspapers have integrated it in to their sites.
 

Philip Littlewood

Top Contributor
Thanks guys for your replies.

The niche I want to try is in finance, so the clicks and sales can be good.

I know omg had some paid traffic on their websites as when I purchased some domains of them, the traffic stopped after a month.

Not complaining, just curious as to whether it works.

Maybe I need to ask omg who they use :D

Phil , where are you ;)

Don
Don,

PM sent, but you have my email and mobile number if you ever need a direct answer to a direct question....
 

James

Top Contributor
Outbrain and taboola usually work well for social sites, entertainment ect. You need good content to promote for it to work from the test campaigns we have run.

Running financial content may be difficult with out knowing the end goal.

Here is one good case study.

http://www.slideshare.net/wilreynol...ent-paid-linking-test-that-is-100-google-safe

Further to this if you are getting decent organic traffic to the site and your conversion rate is say 3 or 4% not even knowing the site, you should be hitting the organic traffic hard with re marketing from AD Roll, CPM can be VERY cheap on re marketing banners. If you go and do a direct buy with a finance site CPM will be around 40-50 on finance nice. Yet if you run re targeting it could be 1/10 of the cost.
 

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